by Gavin O’Malley, Staff Writer @mp_gavin, July 25, 2016 How is the mobile revolution reshaping search, shopping, and customer relationship management? That’s a big question, of course, but some new findings from Hitwise — a division of Connexity — point us in the right direction. For one, mobile devices now account for a majority — … Continue reading Making Sense Of Mobile Search
Tag Archives: sense
Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
by Kristina Jaramillo May 12, 2016 Follow @GetLinkedInHelpMay 12, 2016 Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving … Continue reading Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
Making Sense of Snapchat for Your Small Business
by Katie Cooper February 26, 2016 Follow @loopthecoopFebruary 26, 2016 Welcome to Snapchat. You might not get what all the fuss about (these teenagers sure love to broadcast every aspect of their life, don’t they?), but we’re here to help you understand why and how this hugely popular mobile app can help your business and … Continue reading Making Sense of Snapchat for Your Small Business
Which Twitter Metrics Make Sense for You?
by Nicola Santiago January 20, 2016 Follow @tuningforkeJanuary 20, 2016 Twitter is a social platform that lets you have a live conversation with your audience. But how can you find out whether your marketing tactics are working? Even if you are not a social media manager, it is important that you monitor your activities on … Continue reading Which Twitter Metrics Make Sense for You?
Making Sense of Attribution
by James Thomas January 19, 2016January 19, 2016 According to a recent report from SAP Hybris and Forrester Consulting, marketers use an average of 15 siloed data sources to understand their customers. The amount of data available, plus the growth of mobile, social and automation, illustrates just how complicated marketing — and marketing attribution — … Continue reading Making Sense of Attribution
Keyword Searches, and How to Make Sense of Them
Erik ThomasOctober 2, 2015 You know the feeling. You’ve done your keyword research and in front of you is a long list of words you think might work for your niche. Among them are some shining gold nuggets, but the way the phrases are written just doesn’t sound right. Now what? Leave a perfectly good … Continue reading Keyword Searches, and How to Make Sense of Them
Making Sense of Google Analytics: 10 Tips for Small Businesses
Jeremy TaylorSeptember 24, 2015 Google Analytics offers a truly extensive range of actionable data. It will show you who’s browsing your website, how they’re using it and how they found you. Without analytics, you rely on guesswork (and guesswork is a terrible business model). The problem is that it can be tricky to identify the … Continue reading Making Sense of Google Analytics: 10 Tips for Small Businesses
Lacking a Data Strategy That Makes Sense?
Leah KlingbeilSeptember 14, 2015 The availability of customer data provides endless opportunities for businesses. Businesses can use customer data to amplify their marketing efforts, better understand their customers, hit targets, and grow their business. The part that most miss, is the importance of having an effective data strategy in place. That strategy should outline your … Continue reading Lacking a Data Strategy That Makes Sense?
Creating a Sense of Urgency in Email
Creating a sense of urgency can be extremely powerful in email marketing, and marketing in general. Urgent situations cause us to suspend deliberate thought and act on rash, snap impulse decisions. Urgency causes people to act quickly. Many times what is stopping a subscriber from converting on a landing page or email is people thinking … Continue reading Creating a Sense of Urgency in Email
Why Investing In Social Enterprises Makes Business Sense
Jay NorthJuly 23, 2015 While many investors are amenable to the idea of investing in a social enterprise, they are probably anxious about what might happen to their money. The truth is that there is intense competition in the marketplace that causes investors to shy away from investing in a business that supports social or … Continue reading Why Investing In Social Enterprises Makes Business Sense
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