Jay NorthJuly 23, 2015 While many investors are amenable to the idea of investing in a social enterprise, they are probably anxious about what might happen to their money. The truth is that there is intense competition in the marketplace that causes investors to shy away from investing in a business that supports social or … Continue reading Why Investing In Social Enterprises Makes Business Sense
Rachel MooreJune 16, 2015 If you’re considering a website redesign, you’re not alone: the long-time marketing rule of thumb has been to redesign your site every two or three years. Instead of sticking to a calendar date for when the ol’ website is back on the chopping block, a better strategy is to consider a … Continue reading Making Sense of a Website Redesign: Processes to Leave to the Pros
Miriam HaraMay 5, 2015 We’ve all heard it before: The sign of a good manager is someone who surrounds themselves with stronger people. This business strategy can be employed in all aspects of business. Ultimately, by hiring people that are stronger, it implies that the manager understands what they don’t know. In other words, they … Continue reading A Business Strategy That Makes Sense
Justin WongDecember 29, 2014 One of the most useful applications of Google Analytics is finding out where your visitors are coming from. If you have a thousand visitors a month, how many of them come from SEO? How many from social media posts, or online advertising? If any of these sources are performing poorly, you … Continue reading Making Sense of your Traffic Analysis through Google Analytics
Ishita Ganguly November 25, 2014 “Fear of loss is greater than the desire for gain.” For any business, customers are the focal point. The faster you convert your potential customers, the sooner you grow. But to convert a possible customer into a real one, there lies the main task. You also can call it an … Continue reading How to Create a Sense of Urgency in Digital Marketing
By Liz Papagni, Published October 29, 2014 Hashtags are probably nothing new to you, especially if you’ve been using social media for marketing in any way. If you don’t have a serious strategy for branding with hashtags in place, however, you might not get any benefits. Why would you bother with hashtagged phrases if … Continue reading Branding With Hashtags: Making Sense Of The Conundrum
I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most … Continue reading Morning Press Release Distribution Just Makes Sense
When the Sochi Winter Olympics begin next month, they’re bound to gobble up social media bandwidth. Team USA has already begun an online “Dream Stream,” part of a multi-faceted social media hub that also includes social Q&As with athletes, spotlighted tweets by influencers, and a user-customized homepage (“Social Podium”) that allows fans to follow activity … Continue reading Here’s How All That Super Bowl Social Media Sausage Gets Made
