June 18, 2024 The war on ESG doesn’t make sense. Least of all for taxpayers Johannes Lenhard and Hannah Leach explain how the continued backlash against environmental, social, and governance integration in investing is frustrating because there’s a clear business case and it’s in taxpayer interests. BY Johannes Lenhard and Hannah Leach “I am really frustrated. … Continue reading The war on ESG doesn’t make sense. Least of all for taxpayers
Tag Archives: sense
Making sense of composable CDPs: What martech buyers need to know
Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know
Netflix killed its Surprise Me button. Here’s why the shuffle-play feature never made much sense
By Mark Wilson February 15, 2023 With very little fanfare, Netflix has sunset a UX feature that was half a decade in development. As the Wall Street Journal reports, the company’s Surprise Me feature, which played a randomized movie or show with the click of a button, has been discontinued due to low use. … Continue reading Netflix killed its Surprise Me button. Here’s why the shuffle-play feature never made much sense
Traditional Chatbots Fail To Make Sense, Study Finds
Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds
Boomerang CEOs have a bad track record lately, but Iger’s return makes sense for Disney
By James Surowiecki November 23, 2022 In January 2008, Starbucks made a shock announcement: Its founder and former CEO, Howard Schultz, who had stepped down seven years earlier, would be returning to run the company once again. Starbucks’ stock price had fallen 42% in 2007, as the company saw its growth slow dramatically, and … Continue reading Boomerang CEOs have a bad track record lately, but Iger’s return makes sense for Disney
Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data
Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data by Laurie Sullivan @lauriesullivan, July 15, 2022 Signal AI, a global data insights company, this week announced the launch of its External Intelligence Graph, which provides a view into the relationships between a company and other real-world topics such as consumer trust. The nine-year old … Continue reading Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data
5 ways to maintain a sense of balance during a blended work week
By Elizabeth Grace Saunders May 11, 2022 Find time to get a workout in? Check. Walk the dog. Check. Make a healthy meal for dinner? Working on it! With the hours recaptured from eliminating commute time, many individuals fit in more personal activities outside of work. Now that hybrid work is emerging as the … Continue reading 5 ways to maintain a sense of balance during a blended work week
Don’t let innovation overcome email common sense
It’s important to decide whether a trend presents real opportunity or distraction. Kath Pay on February 18, 2022 As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. The annual parade of trends articles for the coming year helps us do just that. However, rarely … Continue reading Don’t let innovation overcome email common sense
How to Create a Sense of Belonging — Even From a Distance
Dr. Dan Harrison October 27, 2021 A remote work environment offers employees some enviable advantages, including a better work-life balance, the elimination of stressful commutes, and, in some cases, the flexibility to work whenever they’re most productive. Unfortunately, remote work culture has one major downside: According to a survey by Slack of 4,700 remote workers … Continue reading How to Create a Sense of Belonging — Even From a Distance
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge? Kim Davis on February 8, 2021 It’s common knowledge that Google Chrome will deprecate third-party cookies in the near future — likely in 2022. Possible alternatives to preserve addressability are being floated, among them initiatives springing from Chrome’s Privacy Sandbox. But are … Continue reading Does Google’s FLoC alternative to third-party cookies make sense?