Bob Apollo — January 8, 2019 Follow @bobapollo — January 8, 2019 If you’re involved in complex B2B sales, and if what you are selling is anything other than an absolute “must buy” necessity, then you all face the same top competitor, whatever you’re trying to sell, and whoever you’re trying to sell to. It’s … Continue reading Selling Incremental Improvement Isn’t Enough!
Bruce Hakutizwi — January 5, 2019 Follow @BizForSaleUS — January 5, 2019 If you plan to start, buy, or a sell a business in 2019, it will be more important than ever to understand the landscape as technology and political factors continue to change the way businesses run. Read on for an outlook on how … Continue reading 2019 Trends For Buying and Selling a Business
Ashley Kimler — December 23, 2018 Follow @ashleykimler — December 23, 2018 If you are looking for a way to boost your profit and expand your reach, consider selling your e-commerce products to a global market. Moving from local to global is a big switch that scares a lot of people because they don’t know … Continue reading 7 Tips for Selling Your eCommerce Products Globally in 2019
Mike Schaffer — December 20, 2018 Follow @https://twitter.com/echofactory — December 20, 2018 In the day-to-day, B2B and B2C companies can seem worlds apart — but on social media (even though B2C companies are having most of the fun), B2B companies have every opportunity to make up a lot of ground. If you’re a B2B marketing … Continue reading 4 Tips for Selling a B2C Social Media Strategy to Your B2B Company
Elena Prokopets — December 4, 2018 Follow @elenatravelgram — December 4, 2018 If you have business accounts on social media, you are already engaged in social selling, though you may not be using that term specifically. You already know that “selling” on social media is not directly promoting your product or service. It is meeting … Continue reading 5 Social Selling Tips for This Holiday Season
Tom Martin — December 1, 2018 Follow @TomMartin — December 1, 2018 PublicDomainPictures / Pixabay Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the … Continue reading The One Social Selling Tactic That Will Guarantee Successful Sales Prospecting
Gordon Donnelly — November 22, 2018 — November 22, 2018 Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately for advertisers, the same can be said about the amount of money businesses are currently … Continue reading Selling on Instagram: 5 Steps to Make Money and Move Units
Selling The Value Of AI To Your CMO by Steve Sirich , Op-Ed Contributor, August 2, 2018 Artificial intelligence (AI) is transforming the marketplace at a phenomenal pace. Brands that embrace AI are fueling business decisions with powerful data insights to expand market share. According to Forrester, brands that effectively master AI will out-compete their … Continue reading Selling The Value Of AI To Your CMO
James Thomson — July 22, 2018 — July 22, 2018 Between Amazon Retail and third-party Marketplace sellers, Amazon made about $ 120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably … Continue reading If You Aren’t Selling Your Products on Amazon, Someone Else Is
Karl Sakas — June 19, 2018 Follow @KarlSakas — June 19, 2018 Stop selling against yourself! You’re hurting your profit margins. Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for … Continue reading Want Better Profit Margins? Stop Selling Against Yourself!
