Ankush Mahajan — October 1, 2018 Follow @ankushmahajann — October 1, 2018 Take a look at the top ecommerce companies in the world “Amazon” “Alibaba” “FlipKart”, and you’ll notice all of them are multivendor stores, and for a reason. Multivendor ecommerce websites offer much greater practicality in comparison to their single-vendor counterparts. They have a … Continue reading Must-Have Features of a Multivendor Ecommerce Website: Customers, Sellers, and Admin Features
Michael Ugino — May 31, 2018 — May 31, 2018 Starting as an auction site for small vendors with collectibles, eBay is now a marketplace with every type of product, merchants of all sizes, and multiple purchasing options. The platform has sustained itself by constantly meeting buyers’ needs. Rather than staying static, eBay introduces new … Continue reading eBay 2018 Updates: Everything Sellers Need to Know
Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts
Dave Orecchio — December 1, 2017 Follow @HighTechMKT — December 1, 2017 Fotomek / Pixabay Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your company risks being left behind unless you adapt to the rapidly changing modern … Continue reading Inbound Sales Productivity Means Sellers Matter In The Digital World
Chris Dunne — November 15, 2017 Follow @FeedbackExpress — November 15, 2017 Every seller on Amazon wants to be one of the best. Being at the top means more traffic, more sales, and a better reputation. And one of the most direct ways of getting there is having a great sales rank on your product. … Continue reading What FBA Sellers Need to Know About Amazon Sales Rank
Chris Dunne — October 26, 2017 Follow @FeedbackExpress — October 26, 2017 How Private Label Sellers Can Get More Amazon Product Reviews (Legally)! There are two types of reviews (feedback) on Amazon: Product reviews – These can be found on the product listings page. They should be solely focused on the product itself. Seller feedback … Continue reading How Private Label Sellers Can Get More Amazon Product Reviews (Legally)!
Michael Ugino — October 12, 2017 — October 12, 2017 Sellers are no longer limited to foot traffic. Today you can reach massive amounts of buyers worldwide through online marketplaces. But selling through marketplaces comes with its own challenges — you have to be aware of the rules of the platform. For marketplaces to maintain … Continue reading How Sellers Can Succeed on eBay in 2017
Michael Ugino — October 4, 2017 — October 4, 2017 Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to … Continue reading How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers
Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it’s time to shake things up and unlock ABM’s potential. Sonjoy Ganguly on June 29, 2017 “If you always do what you’ve always done, you’ll always get what you’ve always got.” This is the statement I made to my wife while we … Continue reading Calling all B2B sellers and marketers: Business as usual is holding you back
Ginny Marvin on May 22, 2017 at 12:04 pm The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain. Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted to … Continue reading To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
