Tag Archives: Segment

Don’t Overlook Your Most Lucrative Consumer Segment

Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , March 7, 2023   The following was previously published in an earlier edition of Marketing Insider. Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment

Don’t Overlook Your Most Lucrative Consumer Segment

Don’t Overlook Your Most Lucrative Consumer Segment by Shelly Schroedl , January 3, 2023 Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. … Continue reading Don’t Overlook Your Most Lucrative Consumer Segment

5 Opt-In Forms to Segment Your List Like a Pro

Syed Balkhi — March 11, 2020 Smart marketers know that email list segmenting is essential to managing their lists. Why? Because it saves them from marketing to uninterested people, increases their open rates, boosts their click rates, and, most importantly, decreases their unsubscribe rates. Segmenting an email list drastically improves the effectiveness of their email … Continue reading 5 Opt-In Forms to Segment Your List Like a Pro

Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve

James Glover — February 28, 2020 You’ve spent months assembling data on demographics and past purchases. You’ve painstakingly divided your subscribers into segments based on that data. Maybe you’ve even assigned audience personas to those segments — ascribing them lifestyles, hobbies, and cute names like “Maggie the Mom” and “Craig the CTO.” At first, your … Continue reading Segment Switch! How to Adapt When Your Customers’ Lifestyles Evolve

7 Reasons Why You Should Segment Your Members

Thomas Griffin — January 9, 2020 Improving your member experience will help you retain members on your site and reduce your churn rate. Segmenting your member base is a powerful but simple way to create better experiences for your members. Member segmentation is about categorizing your customers into groups based on certain characteristics. When you … Continue reading 7 Reasons Why You Should Segment Your Members