Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Andrew Osmak on November 7, 2016 at 12:49 pm Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. … Continue reading Why the email list takes second place to the phone book
by Kendall Giglio, Op-Ed Contributor, August 1, 2016 Most marketers still approach search like the 50-yard line is the end zone. They invest the money and time to prepare, call the right plays, and execute well. They get people to visit their sites, then celebrate. The problem is they’re only halfway to the real goal … Continue reading Marketers Need To Work The Second Half Of Search
The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016 Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments
by Amanda Wilson January 30, 2016 Follow @ajulietwJanuary 30, 2016 Have you read the Seven Habits for Highly Effective Sales Content yet? Don’t worry – either way, we’ve created this series of posts to highlight those 7 habits for success. Do you remember the old days (and ways) of creating content? Until fairly recently, these … Continue reading Habit #6 — Context, Focus on the Second Dimension of Content Development: The “When”
by Chris Bennington January 17, 2016 Follow @cmbenningtonJanuary 17, 2016 I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? I’m assuming your answer was a resounding “No!” … So why do you settle for a dull message that just … Continue reading Brand First, Digital Second. How Digital Marketing Should Change In 2016.
Lori SoardOctober 22, 2015 If you haven’t heard of Second Life, it is simply an online 3D world, where you choose an avatar, create online meeting opportunities and interact with others. Think of The Sims fully online and on steroids. Their tag line on their front page reads, “Largest-ever 3D world created by users.” Second … Continue reading How You Can Use Second Life to Promote Your Website
Megan TotkaSeptember 15, 2015 Think about the way you watched television five years ago. You probably sat on the couch, snack nearby, focused on the program in front of you. A technologically-savvy person could choose a program from the DVR to watch and then fast forward through any commercials or boring portions Compare those habits … Continue reading What the “Second Screen” Translates to for Small Businesses
Anna RodriguezAugust 18, 2015 “Nobody remembers who came in second.” Peanuts creator Charles Schulz certainly knows a thing or two about winning. Or losing. One thing he and other go-getters agree on is that coming in second doesn’t make you less of a loser. Or shall we say second place is a first place loser? … Continue reading How To Differentiate Social Media Page Winners From Second Place Finishers
Mike TemplemanJuly 15, 2015 Where has the time gone?! More than half the year is over. Have you been hitting your goals for sales, leads, traffic, or whatever KPI you have to hit? If so, well done. This article will help you crush those numbers even harder. For everyone else who is staring at the … Continue reading Promotional Strategies For The Second Half Of 2015
Priyanka RavaniJuly 5, 2015 June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being … Continue reading How Brands on Twitter Went Creative During the Leap Second
