James Clear December 17, 2014 So often, we make the mistake of believing that sticking to good habits is an all-or-nothing game. (I say “we” because I’ve been there before as well.) We assume that if we slip up on our diet, then we have ruined the whole thing. We act like missing one … Continue reading Avoid the Second Mistake
Tag Archives: Second
Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”
I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing (i.e. TV watching). Even if a show has my attention from the start, all it takes is a text, an … Continue reading Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”