Don’t get left behind the competition this holiday season. Contributor Rohit Gupta explains why retailers should invest in chatbots before the shopping onslaught begins. Rohit Gupta on September 5, 2017 The buzz around chatbots has been growing to a dull roar. Though consumers have been wary of bots due to privacy concerns and usability … Continue reading Add chatbots to your arsenal today: Reap the benefits during the holiday retail season
E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Thomas Stern on August 16, 2017 Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently … Continue reading Nailing down ads for the holiday season
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season. Evan Magliocca on July 24, 2017 The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list … Continue reading It’s a pressure-packed holiday season for retail
Amanda Oliver — May 3, 2017 — May 3, 2017 With holiday shoppers continuing to purchase gifts earlier and earlier every year, if you’re an e-commerce brand, you must start planning your holiday advertising spend months in advance. In a survey we conducted last year, almost a quarter of brands told us that they begin … Continue reading The 4-Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season
Robert Gloer — March 27, 2017 Follow @IOUFinancial— March 27, 2017 Many small businesses experience one or more slow seasons each year. For a B2B business, the year-end holidays might be a slack time, while tourist-related businesses might have little to do during the coldest (or hottest) months. Although challenging, a slow season is at … Continue reading How to Get Your Finances Ready for Your Slow Season
Melissa Hollis — January 21, 2017 — January 21, 2017 Every business is unique and so is its tax situation. This not only leaves a lot of room for different tax strategies across all businesses, but it also means most business owners are unsure about where to start. What is certain is that there are … Continue reading Your Checklist for a Penalty-Free Tax Season [Important Dates Included]
Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season
Venkatesh C.R. — December 27, 2016 Follow @dotcominfoway— December 27, 2016 Christmas and the New Year may herald the holiday season for most people, but it undoubtedly is one of the best times of the year for app marketers to make the most of the unique opportunity that it offers. After all, the spikes in … Continue reading Take Your App to the Top this Holiday Season [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
Frank Rumbauskas — December 20, 2016 Follow @FrankRumbauskas— December 20, 2016 It’s the most wonderful time of the year! Well, for most of us it is – and in the sales world, that means retail sales. But what about the rest of us in sales? For us, December can be a pretty tough time of … Continue reading How to Increase B2B Sales Over the Christmas Season
