Patrick Gillooly — November 16, 2017 — November 16, 2017 Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here … Continue reading 3 Ways to Reach More Customers with Social Media this Holiday Season
Amanda Clark — November 14, 2017 Follow @GrammarChicInc — November 14, 2017 Pexels During the holiday season, many companies kick their email marketing efforts into overdrive, seeking to capitalize on the frenzy of end-of-the-year shopping. This is certainly a season in which email marketing can get results—but it’s not the volume of emails you send … Continue reading 5 Tips for Email Marketing Success This Holiday Season
Holiday shopping insights from Cardlytics, VigLink and Valassis Amy Gesenhues on November 10, 2017 Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend … Continue reading 2017 holiday shopping trends: How consumers plan to research & purchase gifts this season
Kayla Sloan — November 8, 2017 — November 8, 2017 JuliaBoldt / Pixabay If you are a retail business owner your schedule is most likely stretched to the limit under the best of times. Keeping up with all of the aspects of your business can take a lot of your time. So how do you … Continue reading How to Prepare Your Retail Business for the Holiday Season
Jason Carney — October 26, 2017 Follow @WorkSmartPEO — October 26, 2017 TeroVesalainen / Pixabay Fall is great time to fill open positions – more people are looking for new jobs and you are likely working on budget planning for the new year. Before you dive in, there are a few best practices and reminders … Continue reading 5 Tips for a Successful Fall Hiring Season
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. Frederick Vallaeys on October 26, 2017 With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways to … Continue reading 5 ways to sell more this holiday season with Google’s updates to shopping ads
Mike Mallazzo — October 17, 2017 — October 17, 2017 Pexels / Pixabay In November of 1939, American merchants were coming off a decade of depression and hurting badly. Luckily, President Roosevelt had a quirky solution. With little pomp and circumstance, FDR simply moved Thanksgiving up a week to create another major occasion for Americans … Continue reading Here’s Why Retailers Who “Think Small” Will Win This Holiday Season and Beyond
Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season. Tony Toubia on October 2, 2017 Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set … Continue reading Gateway to success: How to prep your marketing campaign before the holiday season
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Kyle Henderick on September 22, 2017 With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack … Continue reading 5 ways to write better email subject lines this holiday season
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital. Lewis Gersh on September 21, 2017 There’s a critical error we tend to make in marketing for retail these days, … Continue reading Want to win more sales this holiday season? Don’t bet the farm on digital
