Elizabeth Marsten — November 24, 2016 — November 24, 2016 The holidays are nearly here, and PPC marketers are already in overdrive. As a rule of thumb, the holiday season means more impressions, more click-throughs and (hopefully!) higher conversion rates. However, there might be some paid search marketers out there who’re procrastinating and will dive … Continue reading Budgeting and Bidding Strategies for Paid Search During the Holidays
by Laurie Sullivan@lauriesullivan, November 23, 2016 Adobe Digital Insights (ADI) Wednesday released data analyzing online sales for the holiday season that shows consumers have spent $25.59 billion between Nov. 1 and Nov. 22, 2016, up 3.5% year-over-year (YoY). Twenty-one of the 22 days already have exceeded $1 billion in online sales. Search ads — at 40%, up 4% … Continue reading Holiday Online Sales Up 3.5% YoY, Search Drove 40% Of Revenue (DD)
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search. Andrew Ruegger on November 23, 2016 What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search … Continue reading The future of paid search buying
Kelley Schultz — November 22, 2016 — November 22, 2016 It’s no secret that we live in a mobile-first world. Smartphones have transformed the way mobile consumers research and purchase products and services – both online and offline. Within arm’s reach at all times, our smartphones give us instant access to information in our moments … Continue reading 5 Ways to Get More Out of Your Local Mobile Search
by Laurie Sullivan, Staff Writer @lauriesullivan, November 21, 2016 Marketers have much more to consider this holiday season as they try to optimize campaigns and turn on a dime. Will gift cards catapult sales through smartphones? How do Google AdWords and Bing Ads play a role in local search targeting? Which direction should brands take … Continue reading Mobile Search: Benefits From Driving Purchases Through Smartphones
Damien Bianchi — November 19, 2016 — November 19, 2016 A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually … Continue reading Search: The Art And Science Of Identifying Your Target Audience
by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
Kassia Gardner — November 15, 2016 Follow @spindletreecopy— November 15, 2016 When it comes to on-page SEO there are loads and loads of tips out there, which is why when I came across this infographic from Brian Dean from Backlinko I wanted to share it with you. It condenses ideas into practical strategies that you … Continue reading On-Page SEO: A Checklist to Bring in More Search Engine Traffic
by Laurie Sullivan, Staff Writer @lauriesullivan, November 15, 2016 Chris Sonjeow, co-founder and CMO of LoveBook, said the company has seen a 57% increase in return on investment in the most recent year, compared with a year ago, working with Google AdWords, Google Analytics and data. “We made a few attempts with Google AdWords early … Continue reading LoveBook: Organic + Paid Search = 28% Increase In Site Traffic
by Laurie Sullivan, Staff Writer @lauriesullivan, November 14, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a new … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging
