by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests companies will put experience at the top of their to-do list of improvements in 2017. The findings from the Econsultancy, with … Continue reading A Word About Search And Customer Experience
Tag Archives: Search
There’s Still Time! Last Minute Search Ideas
by Aaron Baar, Staff Writer, December 13, 2016 There are fewer than two weeks left in the 2016 holiday shopping season, and while many — if not most — marketers are deep into their search marketing plans, there’s still time to make adjustments and get those last-minute customers. By quirk of the calendar, there are … Continue reading There’s Still Time! Last Minute Search Ideas
7 Ways to Improve Search Engine Rankings For Keywords
Annie Callahan — December 12, 2016 — December 12, 2016 If there’s one thing we can say about getting ranked in search engines today, it’s that keyword-stuffing, article-spinning, low-quality links and other black-hat tactics just don’t work anymore. SEO is a process, and like any process, it takes time. From content creation to optimizing load … Continue reading 7 Ways to Improve Search Engine Rankings For Keywords
‘Tis the season to optimize search bidding
Time-of-day bidding enables agile adjustment to holiday season volatility. If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally … Continue reading ‘Tis the season to optimize search bidding
The Convergence of Search and Social
Zach Heller — December 5, 2016 Follow @zheller— December 5, 2016 Search and social media are two separates arenas when we typically talk about digital marketing. Search was, for a long time, the representation of all that digital marketing could be. It quickly came to dominate the new landscape. For the first time, it allowed … Continue reading The Convergence of Search and Social
Your Content Knows Best: the Case for Dynamic Search Ads
Jacob Ehrnstein — December 4, 2016 — December 4, 2016 One of the search marketer’s best weapons is a Dynamic Search campaign. As you may or may not know, Dynamic Search campaigns rely not on keywords for targeting, but instead use your site’s content to create and target your ads based on a user’s search … Continue reading Your Content Knows Best: the Case for Dynamic Search Ads
What Content to Blog for Google Search Success
Chris Abraham — December 2, 2016 Follow @chrisabraham— December 2, 2016 After I wrote The More the Messier for Content Marketing SEO Success I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to … Continue reading What Content to Blog for Google Search Success
It’s The Most Search Time Of The Year
by Aaron Baar, Staff Writer, November 29, 2016 The time for finding the perfect holiday gift has begun, which means that search is probably the most important tool in a marketer’s toolbox. With more people searching for the best gift (and the best deals) online and on the go, search is as important as ever, … Continue reading It’s The Most Search Time Of The Year
SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed. Bryson Meunier on November 29, 2016 On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those … Continue reading SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
What Is The Future of Voice Search and SEO?
Al Gomez — November 23, 2016 — November 23, 2016 It’s never too early to look ahead. In just five short years, SEO has encountered plenty of changes that definitely caught some experts off-guard. From algorithm updates, content quality, to best link practices, if you’re not ready for them, your web traffic – and everything … Continue reading What Is The Future of Voice Search and SEO?
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