That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. Andy Taylor on January 10, 2017 I only recently learned of a Wikipedia … Continue reading Three well-meaning paid search optimizations that might kill performance
Ann Smarty — January 9, 2017 — January 9, 2017 How often do you think customers discuss your products and its problems or drawbacks? How well do you know your brand online context? Nowadays most businesses are already aware of the importance of listening to social media conversations mentioning their brand name as well as … Continue reading “Own” Your Search Results: How and Why to Research Branded Keywords
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. Jacob Baadsgaard on January 9, 2017 Impression share is an interesting paid search metric. On the surface, you could argue … Continue reading Are your paid search ads making the right impression?
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and looks at trends to see what’s ahead for 2017. Christi Olson on January 5, 2017 2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, … Continue reading 2016 in review: Insights for search marketers from Bing Ads
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Wesley Young on January 4, 2017 Fake news and its influence on the election dominated … Continue reading The fake information epidemic and how it will hurt local search in 2017
by Laurie Sullivan, Staff Writer @lauriesullivan, December 29, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging (DD)
Asaf Hartuv — December 30, 2016 Follow @asafhartuv— December 30, 2016 There has been a huge shift in the way search engines and websites deliver content results. Simple keyword matching has proven to be an ineffective way to provide users with the content they want. The keywords only get at part of what the user … Continue reading Intent-Based Advertising vs. Intent-Based Search
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. Jeff Baum on December 27, 2016 A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available … Continue reading Improve your paid search & social through relationship marketing
by Karlene Lukovitz@KLmarketdaily, December 20, 2016 In case you had any doubt, foods and beverages that are “simple” — meaning free of basically everything — are still hot (even if they’re cold), confirms search data released by the online order, home delivery service Instacart. And yes, foods allowable on paleo diets are … Continue reading ‘Simple’ And Paleo-Friendly Foods Lead Instacart Search Trends (DD)
Jomer Gregorio — December 20, 2016 Follow @JomerGregorio— December 20, 2016 Semantic search is one of the term that often hear in search engine sphere nowadays. As the name suggest, semantic search is the way search engines improves the accuracy of a search by means of using not one but multiple resources to interpret the … Continue reading Semantic Search – 8 Facts You Should Know [Infographic]
