Personal Branding Blog — December 23, 2016 — December 23, 2016 Networking is not a dirty word. Networking is something you should be doing all the time. As noted in this previous post … Growing your Network is your Job Since it’s your job … or at least part of it … you should feel … Continue reading Using Your Network in a Job Search
Daniel Woods — December 22, 2016 — December 22, 2016 What is Google Search Console (Webmaster Tools)? Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best … Continue reading Stay Ahead of the Game: Connect Your Website To The Google Search Console
Eric Seal — December 22, 2016 — December 22, 2016 Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the … Continue reading How to Use Digital Assistants to Improve Local Search
by Laurie Sullivan, Staff Writer @lauriesullivan, December 22, 2016 Despite all the negative publicity of fake news serving up in social sites, Facebook has managed to remain in the good graces of many marketers during the holiday season. One study cites the social site as the favorite media in which to run campaign ads. Findings … Continue reading SMB Marketers Favor Facebook Over Search For Holiday Season Campaigns
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned. Jon Schepke on December 22, 2016 at 1:35 pm The time has come for businesses to frame their search marketing in the context of a broader … Continue reading Uncovering the white spaces of opportunity for local search
By Birbahadur Singh December 21st, 2016 Over 2G data connection and sometimes even 3G, many face issue of slow internet speed. For e-commerce business, it all results in loss of business. Needless to say, to cash in on user attention fast services have to be provided to drive conversions. AMP load faster than its … Continue reading How To Optimize Your AMP Pages Using Google Search Console
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients. Andrew Shotland on December 20, 2016 It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but … Continue reading Can SEOs make local search great again in 2017?
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into … Continue reading Reserve with Google: Deeper booking integration through search and Maps
by Laurie Sullivan, Staff Writer @lauriesullivan, December 15, 2016 Cortana, how many calories are in one pound of body fat? Google, how many miles must I run to burn off one pound? Marketers are still in the holiday throes, but as we get closer to New Year’s Eve, the search engines will become inundated with … Continue reading Search Tips To Reach Fitness-Conscious Consumers As 2017 Approaches
by Laurie Sullivan, Staff Writer @lauriesullivan, December 14, 2016 Content relevance continues to increase as a ranking factor in Google search engine query results as backlinks decline in importance, according to a study released this week. Searchmetrics’ annual white paper detailing Google ranking factors — which analyzes the top 20 search results for 10,000 keywords on Google.com … Continue reading Content Relevance In Search Ranking Takes Front Seat To Backlinks
