NetElixir Ties Search Platform To Bing Ads by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2018 After releasing a study in April suggesting that nearly half of survey participants don’t want ads on virtual assistants or in voice search results, NetElixir seems to be focusing on traditional paid-search and shopping ads. The retail search marketing … Continue reading NetElixir Ties Search Platform To Bing Ads
Tag Archives: Search
70% Of Consumers Have Never Used Voice Assistant To Search For Products
70% Of Consumers Have Never Used Voice Assistant To Search For Products by Laurie Sullivan @lauriesullivan, June 4, 2018 Consumers are skeptical of voice assistant shopping apps, which probably explains why the majority of Americans have not yet used voice search or voice assistants to shop. And more than half don’t trust the best-known providers … Continue reading 70% Of Consumers Have Never Used Voice Assistant To Search For Products
Search Is Back, And It’s Eating Display’s Lunch
Search Is Back, And It’s Eating Display’s Lunch by Sean Hargrave , Staff Writer, May 31, 2018 Amid all the loud noise emanating from digital advertising about technology, rebates, viewability and transparency, it can be easy to forget a very simple truth. Half of all UK digital advertising goes on search, according to the IAB … Continue reading Search Is Back, And It’s Eating Display’s Lunch
Google Search, Ad Tools Had A $283B Economic Impact In U.S.
Google Search, Ad Tools Had A $283B Economic Impact In U.S. by Laurie Sullivan @lauriesullivan, June 1, 2018 Google’s search and advertising tools helped to provide $283 billion of economic activity for more than 1.5 million U.S. businesses, website publishers, and nonprofits in 2017, according to company stats. An annual report published Thursday focuses on … Continue reading Google Search, Ad Tools Had A $283B Economic Impact In U.S.
Amazon Search Focuses On Its Private Labels
Amazon Search Focuses On Its Private Labels by Laurie Sullivan @lauriesullivan, May 31, 2018 Amazon continues to take market share, claiming more than 80% of conversions against other ecommerce sites across several product categories. The company holds the highest share with one-click commodity products like batteries and cleaning supplies, as well as men’s athletic shoes, … Continue reading Amazon Search Focuses On Its Private Labels
Google And Wix Work To Index Sites In Search Within 30 Seconds
Google And Wix Work To Index Sites In Search Within 30 Seconds by Laurie Sullivan , Staff Writer @lauriesullivan, May 30, 2018 Referral traffic from Google search is up, primarily due to increased traffic from an increase in mobile use by consumers and from companies optimizing their sites using Accelerated Mobile Pages (AMP). Most people see content … Continue reading Google And Wix Work To Index Sites In Search Within 30 Seconds
Mining PPC Search Query Data: 3 Filters Every Account Can Use
By Robert Brady May 30th, 2018 Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better understand what potential customers are looking for. Why Is The Search … Continue reading Mining PPC Search Query Data: 3 Filters Every Account Can Use
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Jim Yu on May 29, 2018 Whether spoken, typed or tapped, search queries are the medium through … Continue reading Search is more than Google: Mastering vertical search optimization
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search. Jamie Pitman on May 29, 2018 At this year’s Google I/O conference, Google CEO Sundar Pichai unveiled a … Continue reading It’s time for local business to take voice search seriously
Paid Search: Meghan Markle And The Royal Wedding
Paid Search: Meghan Markle And The Royal Wedding by Laurie Sullivan , Staff Writer @lauriesullivan, (May 25, 2018) Adthena analyzed thousands of paid-search ads and organic searches in the week leading up to the royal wedding. Some searches centered on who made Meghan Markle’s dress, while of others focused on related merchandise. Two designers — Erdem … Continue reading Paid Search: Meghan Markle And The Royal Wedding