Anthony Gaenzle — August 23, 2019 Follow @anthonygaenzle — August 23, 2019 While links are by no means the only factor search engines use in determining where your site appears in search, without them, you really don’t stand much of a chance. Many SEO experts will tell you that links are arguably the most important … Continue reading 4 Link Building Tips to Better Position Your Website in Search Results
Bob Van Rossum — August 13, 2019 Follow @BobVR — August 13, 2019 The amount of top CMO talent has gotten incredibly tight in 2019 and is only going to get more competitive in 2020. Top marketing executives understand how valuable and in-demand their skills are. As a result, just when companies have figured out … Continue reading 3 Ways to Win Top Talent in Your CMO Executive Search by 2020
Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2019 Website builder and hosting companies have significantly increased the amount spent on advertising this year, including search, according to Kantar analysis of the amount spend on advertising by eight top companies in the … Continue reading Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers
Navneet Kaushal — August 2, 2019 Follow @navneetkaushal — August 2, 2019 Carrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively improve your search rankings. Well, you can make the task a lot easier with … Continue reading 25 of the Best SEO Audit Tools to Improve Your Search Rankings!
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating. Andrew Dennis on August 1, 2019 Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be … Continue reading Finding content marketing opportunities that influence search performance
Paid Search CPCs Falling Across All Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2019 The overall cost per click fell from $0.75 to $0.72 quarter over quarter (QoQ), and click-through rates (CTRs) rose from 2.91% to 2.97% during the second quarter in 2019, according to data released this week. Marin Software’s Q2 2019 … Continue reading Paid Search CPCs Falling Across All Industries
Google Search Engine For Toddlers Detailed In Patent by Laurie Sullivan @lauriesullivan, July 22, 2019 Nursery school-age children could soon have a search engine specially built for them. The engine, designed and built by Google, would be geared toward kids who cannot yet read words. Google’s developers would “gamify” the search engine experience of looking … Continue reading Google Search Engine For Toddlers Detailed In Patent
Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Grayson Kemper on July 22, 2019 Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. … Continue reading How to use search engine marketing to build and strengthen your brand
