Tag Archives: Search

Paid Search CPCs Falling Across All Industries

Paid Search CPCs Falling Across All Industries by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2019 The overall cost per click fell from $0.75 to $0.72 quarter over quarter (QoQ), and click-through rates (CTRs) rose from 2.91% to 2.97% during the second quarter in 2019, according to data released this week. Marin Software’s Q2 2019 … Continue reading Paid Search CPCs Falling Across All Industries →

Google Search Engine For Toddlers Detailed In Patent

Google Tools

Google Search Engine For Toddlers Detailed In Patent by Laurie Sullivan @lauriesullivan, July 22, 2019 Nursery school-age children could soon have a search engine specially built for them. The engine, designed and built by Google, would be geared toward kids who cannot yet read words. Google’s developers would “gamify” the search engine experience of looking … Continue reading Google Search Engine For Toddlers Detailed In Patent →

How to use search engine marketing to build and strengthen your brand

Search Engine Marketing

Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Grayson Kemper on July 22, 2019 Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. … Continue reading How to use search engine marketing to build and strengthen your brand →

You Matter: How to Practice Self-Care During a Stressful Job Search

Job Search

Amanda Clark — July 22, 2019 Follow @GrammarChicInc — July 22, 2019 If you’ve ever been unemployed and on the hunt for a new job, you know that it can be a job in and of itself. You spend countless hours searching for job openings, working your connections, tweaking your resume, and applying, applying, applying. … Continue reading You Matter: How to Practice Self-Care During a Stressful Job Search →

How to Use Google to Boost Your Job Search

Job Search

Jared Atchison — July 21, 2019 — July 21, 2019 When was the last time you used Google to search for something you wanted more information on? In any given second, Google receives and processes 63 thousand searches from people all over the world. It works hard to bring people the most specific, keyword-targeted information … Continue reading How to Use Google to Boost Your Job Search →

Local Search Analytics Defines True Local Competitors, Performance

Local Search

Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance →

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Marketing Guide

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns →

Need a Separate Email Address for Your Job Search? Yes—And Here’s Why

Job Search

Amanda Clark — July 15, 2019 Follow @GrammarChicInc — July 15, 2019 dkiessling / Pixabay Of all of the things you might be worrying about when it comes to your job search, should your email address be one of them? Yes. Yes, it should. This tiny piece of contact information plays an essential role in … Continue reading Need a Separate Email Address for Your Job Search? Yes—And Here’s Why →

What are the Most Important Ranking Factors for Voice Search?

Voice Search

Garry Grant — July 11, 2019 Follow @seoinc — July 11, 2019 What’s Important When it Comes to Voice Search? Digital marketers are all abuzz about voice search these days. It’s the newest hot topic in SEO, but many don’t understand what drives this form of search. More people than ever are using voice search … Continue reading What are the Most Important Ranking Factors for Voice Search? →

Behavioral Shifts In Voice Search Demonstrate Need For SEO

Voice Search

Behavioral Shifts In Voice Search Demonstrate Need For SEO by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2019 Consumers are shifting their behavior toward using their voice to find answers, albeit slowly. The Voice Assistant SEO Report For Brands — released in July by Voicebot, which produces independent research on voice and artificial intelligence, and … Continue reading Behavioral Shifts In Voice Search Demonstrate Need For SEO →