Caleb Malik — July 9, 2019 — July 9, 2019 CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. How do we lower the cost on these crazy acronyms? Simple: lower the budget. Done, right? Well, it’s not quite that simple, because the goal is to maintain … Continue reading How to Reduce Costs of My Paid Search Campaigns
Tag Archives: Search
Marketing Recruitment 101: 3 Job Search Mistakes You Don’t Know You’re Making
Bob Van Rossum — July 1, 2019 Follow @BobVR — July 1, 2019 As a marketing recruitment firm, every day we get the opportunity to help marketers move their career forward. Since 1996, MarketPro’s marketing recruiters have successfully matched high-performing marketers with clients who need a specific set of skills and experience to take their … Continue reading Marketing Recruitment 101: 3 Job Search Mistakes You Don’t Know You’re Making
How Google Balances Query Results In Search
How Google Balances Query Results In Search by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2019 Searchmetrics has conducted research that analyzes the impact of a recent change designed to limit the number of times the same brand appears in the top organic search results. Google calls it site diversity, which the company announced June … Continue reading How Google Balances Query Results In Search
Everything You Need to Know About Search Engine Optimization
Cas Johnson-Villalobos — June 26, 2019 — June 26, 2019 Search engine optimization, or SEO, gets so much attention – and for good reason. It sets successful blogs and websites apart from unsuccessful ones. For businesses, getting traffic via search engines is imperative to marketing: it drives sales and brand awareness. If you’re new to … Continue reading Everything You Need to Know About Search Engine Optimization
Local Search: How Google My Business Can Improve Local Rankings
David Hunter — June 26, 2019 Follow @DavidHunterErie — June 26, 2019 Local SEO (Search Engine Optimization) is dominating the internet for businesses when it comes to ranking on Google. It may seem impossible to get your business to appear at the top of search engine results pages (SERP), but in reality, it just requires … Continue reading Local Search: How Google My Business Can Improve Local Rankings
Organic Vs. Paid Search: What’s the Difference?
Stephanie French — June 24, 2019 — June 24, 2019 My colleague Marian used to own a small IT repair and services business in the Northern Colorado area. When people went searching for IT repairs and related services in the area she served, she wanted her business to show up in those search results. She … Continue reading Organic Vs. Paid Search: What’s the Difference?
Are you on the wrong platform? Paid search vs. paid social
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are. Jacob Baadsgaard on June 20, 2019 When it comes to online marketing, pay-per-click advertising is one of the most powerful tools you can use. Year after year, it gets easier … Continue reading Are you on the wrong platform? Paid search vs. paid social
Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results
Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results by Laurie Sullivan @lauriesullivan, June 18, 2019 Google said it’s investigating why the lyrics of some songs originating from Genius served up in search results without creator rights permission, after the lyrics site embedded patterns in its formatting to prove the search … Continue reading Lyrics Site Uses Watermarks To Prove Google Lifts Its Content For Search Results
Video Transcription Opens New Doors For Search Marketers
Video Transcription Opens New Doors For Search Marketers by Laurie Sullivan @lauriesullivan, June 13, 2019 Trint, the brainchild of Emmy-winning reporter and former foreign correspondent Jeff Kofman, launched a video player on Thursday that allows engines such as Google and Bing to index the audio to text content in search results. “You have a huge … Continue reading Video Transcription Opens New Doors For Search Marketers
Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce
Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce by Laurie Sullivan @lauriesullivan, Yesterday Search traffic data yields insights on why some brands and retailers just couldn’t survive last year. Walmart, for example, announced this week that it would absorb the remaining assets of Jet.com, which it bought for $3.3 billion three … Continue reading Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce
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