Steve HammFebruary 23, 2015 Online reviews are something that every small business owner dreads. But when it comes to local search engine marketing, reviews on Yelp and Google+ play an important role that you can’t ignore. The real problem is that even if you have a great product and offer impeccable service, you still need a bit … Continue reading Collect Positive Reviews for Search Engine Marketing
Tag Archives: Search
Wayin Goes All-In With Real-Time Social Search Tool
Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram. Marketing Land on February 20, 2015 Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social networks, announced this week that it is launching a real-time social search engine. The … Continue reading Wayin Goes All-In With Real-Time Social Search Tool
Improve the eCommerce Search Experience With Curated Landing Pages
Abbe MillerFebruary 18, 2015 For today’s time-strapped shopper, boutiques are becoming more popular by the minute. Compared to shopping in an expansive department store, these smaller specialty shops can be much more enjoyable primarily because the selection isn’t as overwhelming. It also helps that the boutique owner has curated a collection of what he or … Continue reading Improve the eCommerce Search Experience With Curated Landing Pages
What Tweets In Google Search Means For Your Brand
ZOG DigitalFebruary 10, 2015 Google and Twitter have recently announced a partnership to infuse tweets directly in Google News and search results. Twitter has previously allowed content to be indexed in search from 2009 to 2011, but did not renew the deal due to concerns with controlling content and user experience. This new agreement grants … Continue reading What Tweets In Google Search Means For Your Brand
Are You Optimizing Your Website Search?
Mike MoranFebruary 6, 2015 I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” They say it matter-of-factly, as though that makes perfect sense. I ask them if their IT team manages their website. “Well, yeah, the technology part, but we do the content.” … Continue reading Are You Optimizing Your Website Search?
Search Types & The Buying Cycle
Cody JensenFebruary 5, 2015 Standing out on the web is a complicated issue that can spell success or disaster for a website. If a website is not able to differentiate themselves from their competitors, they will not be able to generate interest, and will become a failure. It is important for any business, whether they … Continue reading Search Types & The Buying Cycle
Consistency is King: How Typos are Ruining Your Local Search Rankings
Todd WilliamFebruary 4, 2015 It’s 2015. Do you know where your business is? Of course you do. You probably work there on a regular basis. But if Google doesn’t know where your business is, your local search engine optimization campaign will never get off the ground. The Google Pigeon update that went into effect in … Continue reading Consistency is King: How Typos are Ruining Your Local Search Rankings
The State of SEO & Search in 2015
Jake OatesFebruary 3, 2015 As many of you well know, SEO is something that is frowned upon by a lot of people and on the whole it’s something that is referred to as a “dark art” by many. While many a year ago this may have held some truth, nowadays, SEO is light-years away from … Continue reading The State of SEO & Search in 2015
How To Excel At Local Search
Gyles SewardFebruary 2, 2015 Last year saw a number of changes when it comes to local search, especially the Google Pigeon update. It’s one of the few things that can be relied upon year on year, that seismic shifts will happen and SEOs everywhere will start to panic at shifts in recognisable patterns. With the … Continue reading How To Excel At Local Search
SciNet Search Engine Introduces Interactive Intent Modeling
by Laurie Sullivan, (January 30, 2015) Search engines process billions of queries monthly. They are great at checking facts, returning information about nearby restaurants or movie theaters, and finding product information on retail Web sites, but they’re not yet good at processing complex tasks that go beyond simple keyword queries often thought of as information … Continue reading SciNet Search Engine Introduces Interactive Intent Modeling
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