Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level. Andrew Ruegger on February 29, 2016 Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared … Continue reading Connecting Demographics To Search Queries
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. Lydia Jorden on February 29, 2016 at 12:45 pm Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update … Continue reading Prioritizing Local Search Profile Listings: 2 Methods
Columnist CJ Arseneau discusses how call tracking can help you understand the value of calls in your search program and lower your customer acquisition costs. CJ Arseneau on February 29, 2016 Proof of performance, attribution and lead acquisition costs are some of search marketers’ biggest challenges. Search marketing programs are generating leads, but how can … Continue reading 5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns. Alistair Dent on February 24, 2016 at 12:30 pm If you’ve noticed things shifting in Google’s SERPs, you’re not seeing … Continue reading What Google’s New Layout Means For Search Marketers
by Bob Hutchins February 24, 2016 Follow @BobhutchinsFebruary 24, 2016 In Nashville, TN, when a much-anticipated restaurant opens, there will be articles. There will be blogs. There will be talk. But if you want to find any more information beyond what’s been formally “published” by the food bloggers and local papers and magazines, there’s a … Continue reading Social Is the New Search: Changing the Discovery Process
Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions. Jim Yu on February 24, 2016 Since the idea of the buyer’s journey was first described back in 1968, marketers have spent considerable time … Continue reading Content Mapping, Search Optimization And The Buyer’s Journey
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
by Beata Staszkow February 22, 2016February 22, 2016 Be Professional with Every Aspect of Your Executive Marketing Start an Executive Brand Leverage Your Contacts Finding a New Role in 2016 There are several ways to find a job, but the best methods rarely involve responding to ads or job boards. Which incidentally, receive around 250 … Continue reading 3 Reasons to Rethink Your Executive Job Search Strategies
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability. Janet Driscoll Miller on February 19, 2016 As SEOs, we’re always digging into data. But I often find that SEO consultants and … Continue reading Agency Metrics That Matter In Search & Beyond
If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical world. Barry Levine on February 19, 2016 Credit: BKON What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new open-source approach to beacons that Google … Continue reading With The Physical Web, You Become The Search Engine
