by Susan Friesen March 15, 2016 Follow @https://twitter.com/eVisionMediaMarch 15, 2016 I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. … Continue reading 7 Easy Steps to Search Optimize Your Blog
by Dalton Grant March 15, 2016March 15, 2016 Last year, Google removed the option to set your search location. For a company who delivers SEO services to clients on the local and international level, like SEO Inc., this adds an extra level of difficulty to our job sometimes. Thankfully we have found a workaround. We … Continue reading How to Change Your Search Location in 11 Steps
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations. Glenn Gabe on March 11, 2016 Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site … Continue reading The terrifying connection between malware, Google Search Console and AdWords
by Alisa Meredith March 11, 2016March 11, 2016 Let’s talk about Pinterest SEO. That’s right – while Pinterest boards and profiles can get ranked by Google, we’re talking about on-Pinterest searches. Want to be found in a keyword search on Pinterest? Of course you do! That’s how people who don’t yet follow you find your … Continue reading Pinterest Search – 11 Smart Places to Use Keywords for Better SEO
by Dionte Pounds March 11, 2016March 11, 2016 When you sign up to be a search account manager, you’re making the decision to test yourself to find new strategies for account growth. Whenever identifying growth opportunities becomes challenging, a strategy I rely on is launching Dynamic Search campaigns. If you’re unfamiliar – Dynamic Search Ads … Continue reading 5 Ways to Optimize Your Dynamic Search
by Ryan Hanehan March 10, 2016 Follow @RHanehanMarch 10, 2016 PPC advertising is really only another form of statistics. Every time you make a change, you have to monitor performance, and its effectiveness over time. You use key metrics to determine areas that need improvement and areas that are performing well. You use pivot tables … Continue reading 6 Tips to Increase ROI with AdWords Search Campaigns
Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity
Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. John Cosley on March 7, 2016 Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries … Continue reading Why Copying Campaigns Between Search Engines Misses Opportunities
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. Andy Taylor on March 4, 2016 Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in determining how … Continue reading How New & Existing Customers Interact With Your Paid Search Ads Differently
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites. Wesley Young on March 1, 2016 Having a mobile website in and … Continue reading The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
