Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough.
The challenge arises when determining where to focus your local listing management efforts. Claiming profiles and taking ownership over ones that were previously managed by someone else can be a lengthy process (sometimes taking months), and it is important to understand which local business listing sites to focus on when initiating a local listing management strategy.
I determine which local search websites are worth pursuing profiles on through two specific means:
First, I consolidate top local business listing sites (for my specific industry) by Domain Authority. Those sites that have a high Domain Authority take precedent when claiming and creating profiles because, in conjunction with my local listing optimization strategy, I can also strengthen my inbound link profile.
The second method involves exploring searcher behavior in Google Analytics, then utilizing this data to seek out opportunities to increase local online presence based on referral traffic sources.
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