Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies. Wesley Young on May 24, 2016 When we think of brands, … Continue reading 10 tips for building a local brand that will boost your local search ranking
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
by Meera Murthy May 21, 2016May 21, 2016 With market fragmentation on the rise and shopper loyalty on the decline, retailers are always looking for new and creative ways to empower shoppers with great user experiences — particularly the ability to find information quickly. One area that is often neglected in the consumer journey is … Continue reading How to Personalize E-commerce Site Search Results for Each Shopper
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future). Christi Olson on May 20, 2016 If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at … Continue reading Move over, text ads: How data feeds are driving new search experiences
by Randy Milanovic May 19, 2016 Follow @kayak360May 19, 2016 If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – … Continue reading Big Fish or Big Pond? Search Localization Changes Everything
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 19, 2016 Looking at data from the top 100 apps that use Opera MediaWorks’ mobile ad platform to monetize traffic, the company found that mobile users individually spend about 30 minutes in each popular app — news, games, entertainment, music — with an average session length of … Continue reading Navigation Takes A Bite From Search In Apps
by Eric Seal May 18, 2016May 18, 2016 You know all about the proper meta description length and title length, don’t you? After all, you’ve been doing it for years. 55-60 characters in the title, and 155-160 for the meta description have been the standard for as long as we can remember—but it seems the … Continue reading Google Increases Title and Meta Description Length in Search Results
by Pam Aungst May 13, 2016 Follow @PamAnnMarketingMay 13, 2016 Google Search Console, formerly known as Google Webmaster Tools, is an essential free service offered by Google to all site owners. It is designed to help site owners maintain and monitor their site’s presence in Google search results. It also has a number of other … Continue reading Top 5 Reasons to Use Google Search Console
By Bernadette Coleman May 13th, 2016 Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor’s while in store, on their mobile device. Showing up in these queries does … Continue reading Reviewing The Stats: The What, When & How of Consumer Search
by Adam Frankel May 6, 2016 Follow @FrankelInteractMay 6, 2016 In most cases, a product or a service search on Google ends up as a local search. Even if you don’t specify your location, Google will still show you local results. Your IP address tells Google where you are from – which country, which state … Continue reading Some Thoughts on Local Search and Landing Pages
