by Amanda Nickels May 6, 2016May 6, 2016 Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle. In light of … Continue reading Improving Click-Through Rate from Search to Landing Page
by Roee Ganot May 2, 2016May 2, 2016 Keywords have long been the foundation of online marketing. Keywords were what brands used to figure out what their customers were searching for, and keywords are what Google used to find relevant content for search queries. But marketers became a bit too zealous in their use of … Continue reading Forget Keywords: Focus on Intent Based Search
by Eric V. Holtzclaw April 30, 2016April 30, 2016 Through my work I’ve met with professionals of all backgrounds whose jobs span the professional spectrum. And many face the same challenge: delivering measurable return on investment. It’s par for the course that departments need to represent their successes, but it’s a bit tougher for marketers … Continue reading In Search of ROI
By Michael Georgiou April 28th, 2016 Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually. Businesses can ensure its franchise websites show up in relevant searches and rank high on Google in a number … Continue reading Search Marketing Solutions For Firms With Franchises
by Keval Padia April 27, 2016 Follow @NimblechappsApril 27, 2016 All search engine marketers are trying desperately to promote trends that are aligned with traditional digital marketing. SEO is immensely important to enhance key to improving your website’s visibility, driving more traffic and better conversion rates. The first thing one can do as an internet … Continue reading 8 Mistakes Made During Search Engine Optimization That One Needs To Avoid
by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)
by Pam Aungst April 25, 2016 Follow @PamAnnMarketingApril 25, 2016 It has been an eventful time in search these past few weeks. Recently we learned Google made some pretty significant changes to how it ranks content locally, and Yahoo made headlines when it revealed its list of the top search trends for Spring 2016. Full … Continue reading Google Shakes Up Local Search, + Top Search Trends for Spring
by Govind Agarwal April 25, 2016 Follow @submitedgeApril 25, 2016 Ever since its inception in 1998, Google was seen as a pioneer in search. It was however un-assumedly thought of as something that would be consistent across platforms. Consistency was thought to prevail all across and would never dub down. This assumption of a static … Continue reading Google Mobilegeddon – The Phone and Desktop Search Ranking Differentiation
by Erin Sagin April 18, 2016April 18, 2016 Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying that they appreciated the tips, but needed broader tactics to apply to non-retail sites. Ask … Continue reading 5 Keyword Search Tools All Online Advertisers Should Be Using
by Lisa Merriam April 11, 2016 Follow @ldmerriamApril 11, 2016 Brand SEO mistakes are surprisingly common. A shocking number of companies miss a critical opportunity to communicate in search engine results–and thus with customers. If they can’t find your brand, it may as well not exist. What you say in Google, Bing and Yahoo! impacts … Continue reading Search Engine Optimization and Brand SEO Mistakes
