Tag Archives: script

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Daniel Gilbert on October 11, 2019 Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always … Continue reading Are small errors like worldwide targeting draining your budget? This Google Ads script can help →

Here’s a script to spice up your Facebook demographics reporting

Facebook

This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis. Daniel Gilbert on September 16, 2019 Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time … Continue reading Here’s a script to spice up your Facebook demographics reporting →

How to Write a Video Script

Video Tools

Jenna Thomas — July 10, 2019 — July 10, 2019 So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After all, the best videos hardly seem scripted at all. But no … Continue reading How to Write a Video Script →

Find anomalies in your campaign spending with this Google Ads script

Google Advertisement

Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending. Daniel Gilbert on September 7, 2018 Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one … Continue reading Find anomalies in your campaign spending with this Google Ads script →

Expanded phrase match negatives: A script for misspellings

Marketing Guide

Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings. Daniel Gilbert on August 17, 2018 As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. … Continue reading Expanded phrase match negatives: A script for misspellings →

3 Must-Haves for a Killer Video Script

Video Making

James Hamar — June 27, 2018 — June 27, 2018 Video creation and production can be a little intimidating, but it’s crucial to your marketing strategy to use video to promote your company, product, and services. Just like booking a vacation or hitting your quarterly goals, everything becomes easier with planning and preparation. The same … Continue reading 3 Must-Haves for a Killer Video Script →

Are your ads pointing to the right domain? Here’s a script to find out.

Domain Names

KA-POW! Contributor Daniel Gilbert has a ‘super’ helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain. Daniel Gilbert on April 17, 2018 Standards are high for PPC superheroes, and even the best of us can make a mistake. Google is making changes … Continue reading Are your ads pointing to the right domain? Here’s a script to find out. →

Attack of the clones: Here’s a script to fight duplicated ads

Advertisement Industry

Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that. Daniel Gilbert on July 12, 2017 You know those nightmares where your reflection comes out of the mirror and … Continue reading Attack of the clones: Here’s a script to fight duplicated ads →

4 Tips to Write a Motion Graphic Script Designers Won’t Hate

Web Design Trends

Katy French — December 23, 2016 — December 23, 2016 A powerful script is the foundation of a great video. (See our guide to writing a video script if you’re a total noob.) But when you’re writing a motion graphic script, it’s about more than simple dialogue. A good motion graphic combines audio and visuals … Continue reading 4 Tips to Write a Motion Graphic Script Designers Won’t Hate →

How to Write an Awesome Video Script in 8 Steps

Video Tools

Jake Kilroy — November 9, 2016 — November 9, 2016 A great brand video starts with a great video script. Voiceover, music, visuals—these devices enhance your story, but that story needs to be on paper first. For that reason, there’s a great deal of responsibility at this stage of the video production process. The good … Continue reading How to Write an Awesome Video Script in 8 Steps →