by Katharina Cavano November 25, 2015November 25, 2015 We all know how to save some time, and we’re sure you’ve implemented some of time-saving techniques recently, probably even today! But, the million dollar question is: are you really optimizing your time? You see, there is a distinct difference between the two and it’s incredibly important … Continue reading Optimizing Your Time for a Productive Day (Backed by Science)
by Helen Edwards November 9, 2015November 9, 2015 After surveying a number of Paid Search Analysts here at WordStream, I was able to conclude the following: PPC can be really boring! I asked my peers to describe paid search in a few words. Their answers included: mundane, bland, dry, a numbers game, tedious, and mind-numbing. … Continue reading The Emotional Science Behind PPC Ads
Rob LonsNovember 5, 2015 Paul Jun of HelpScout claims that everything hinges on the narrative of your work. It is human nature to tell stories. From Hamlet to The Hunger Games, narrative is the lifeblood of the human condition. To this end, knowing what you do professionally and how you do it is important, but … Continue reading 10 Reasons Backed By Science That Prove You Need A Blog
James ClearSeptember 29, 2015 Why do we make unhealthy and unproductive choices — even when we know we should do better? If you ask most people, they will say that poor choices are a result of a “lack of willpower.” But research from Columbia University is beginning to reveal that willpower doesn’t quite work that … Continue reading How Willpower Works: The Science Of Decision Fatigue And How To Avoid Bad Decisions
Paula ChiocchiSeptember 9, 2015 The raunchy comedy film “Revenge of the Nerds” turned 31 this summer. The movie, which foretold of the day when “nerds” would take over the planet, turned out to be on to something. Soon after its release, Bill Gates, Steve Jobs, Mark Zuckerberg and many other computer geeks made their mark … Continue reading 4 Simple Ways to Embrace the Science of Email Testing
Alan HartSeptember 7, 2015 How technology reduces the “art” element in successful FP&A activities This morning I received an e-mail from Proformative.com inviting me to a webinar titled “The Art (and some Science) of Great FP&A”. I am glad to see a resurgence of such an important facet in any company’s finance department and the … Continue reading Financial Planning & Analysis & Art or Science?
Bob HutchinsSeptember 3, 2015 Instagram is the social media platform every marketer wants to crack. With its real-time flow of content, addicted user base, mobile-first philosophy, and lack of pay-to-play structuring… Instagram is a gem. Instagram, As We Know It, Is About to Change…Just a few short days ago, Instagram quietly switched its API, so … Continue reading The Science Behind Successful Brands on Instagram
Louis FoongJuly 31, 2015 Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post. You post it and then sit back and wait for the comments to roll in — and nothing happens. We’ve all been there. Getting your blog the attention that it deserves … Continue reading The Science Of Social Timing In Blogging [Infographic]
Jacob ShriarJuly 29, 2015 Everyone wants to be more productive. We created an infographic to help explain science-based ways to be more productive. All of them are simple to do and free. Working Overtime Will Burn You Out In most companies, productivity and loyalty are measured by how many hours an employee spends at … Continue reading How To Be More Productive At Work; Backed By Science
Josh MaitJuly 16, 2015 The BriefThis is the first in a series of articles to help you build relationship capital in the conference room. If it’s true that closing a deal is actually “the process of opening a relationship,” then how does a team of salespeople start building connections—and laying the groundwork for future return and … Continue reading The Art and Science of Relationship Selling – 3 Must-Have Strategies
