Tag Archives: Sales

Why Nailing Your Total Addressable Market is Key to Sales Success

by Christina Hall February 3, 2016 Follow @mychristinahallFebruary 3, 2016 It is my belief that nailing a company’s total addressable market trumps understanding its buyer personas. There has been so much talk about creating buyer personas that I think business professionals failed to consider what would happen if a buyer persona was created for the … Continue reading Why Nailing Your Total Addressable Market is Key to Sales Success →

How Ecommerce Companies Can Reengage Missed Sales in Q1

by Adam Wisniewski February 2, 2016February 2, 2016 The post-holiday months are challenging for online retailers. Consumers reach self-imposed spending limits, hit rapid clearance sales ahead of the New Year, or may be simply tired of shopping. A certain amount of customer lethargy after the holidays is to be expected, but online retailers have valuable … Continue reading How Ecommerce Companies Can Reengage Missed Sales in Q1 →

Increasing Sales Beyond Your Site: Channel-Specific Distribution Strategies

by Maria Haggerty January 10, 2016January 10, 2016 There is no doubt that in 2016, the most successful brands will be omnichannel in nature. This means that they will be selling anywhere the customer is potentially looking, i.e. online marketplaces, their owned and operated website, physical stores, social media and even TV. Yet, as brands … Continue reading Increasing Sales Beyond Your Site: Channel-Specific Distribution Strategies →