By Catalin Zorzini April 18th, 2018 You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your content creatively? Extending your content range allows you to expand … Continue reading Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content
Eddie Tomalin — April 12, 2018 — April 12, 2018 Now, this won’t be the first blog post you’ve seen about the merits of interactive video, and it certainly won’t be the last. 2018 is set to be the year that interactive video really comes of age. “But what’s been the hold-up?” I hear you … Continue reading How Interactive and Shoppable Video Can Bring You Online Sales Success
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has an outline with five communication tips that will get them talking in no time. Casie Gillette on April 9, 2018 It’s no secret that marketing and sales don’t always see eye to eye. The sales team … Continue reading How to align SEO and sales teams so everyone benefits
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. Ginny Marvin on March 30, 2018 Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a … Continue reading How to turn video into sales
Hana LaRock — March 31, 2018 — March 31, 2018 Finding the best strategies that companies should embrace in order to increase their sales seems to be a neverending conversation. Within any company, there is no wrong or right when it comes to an idea. Any idea in an opportunity to increase sales. And, sometimes, … Continue reading 5 Ways to Upgrade Your Email Signature to Increase Sales
Tom Martin — March 28, 2018 Follow @TomMartin — March 28, 2018 How do you track social selling and content marketing success in a world where 65% of all content sharing is invisible to your data analytics software? What does sales prospecting success look like? What social selling KPIs do you track and report? Here … Continue reading How To Track Dark Social Sales Prospecting Opportunities
Melissa Burns — March 27, 2018 Follow @Melissa_Burns— March 27, 2018 Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of … Continue reading 4 Tips for Creating Catchy Banner Ads to Boost Your Sales
Jaime Nacach — March 16, 2018 Follow @bloominari — March 16, 2018 5 Guidelines for Effective E-mail Marketing Email workflows are important parts of a winning sales and marketing automation. You just can’t neglect them. In essence, it’s all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers … Continue reading 5 Email Workflows You Should Be Using in Your Sales and Marketing Automation
Alice Williams — March 6, 2018 — March 6, 2018 With the recent update to Facebook’s News Feed, owners of small- & medium-sized businesses may wonder if Facebook is worth their time and effort. Capitalizing on Facebook’s huge user base—2 billion & counting—requires (1) understanding the latest changes to Facebook; (2) developing a new, video-driven … Continue reading How to Generate Sales with Facebook Live in 2018
Kevin George — March 5, 2018 Follow @imkevin_monk — March 5, 2018 As an email marketer, you must be striving to gain the most out of your email campaigns. With the best design and content, you try to get your subscribers and customers to read and engage with the emails you send. But, are you … Continue reading Email Segmentation Strategies for E-commerce to Boost Sales
