Steven Imke — January 16, 2020 Facebook can get your brand in front of people so you can share your story and value proposition. For most businesses, there is a basic four-part Facebook Marketing Sales Funnel. Basic Facebook Marketing Sales Funnel 1, Brand Awareness This is where you post engaging and shareable content, such as … Continue reading How to Master the Powerful Facebook Marketing Sales Funnel
James Glover — January 10, 2020 It’s no secret that digital sales are devouring the traditional brick-and-mortar marketplace. In fact, 2019 marked the first year in history that online retail beat out in-store sales, claiming a total of 12 percent of all transactions worldwide. In light of facts like this, we shouldn’t be surprised to … Continue reading Do Brick-and-Mortar Stores Still Drive Sales? With the Help of Email — Absolutely!
Josh Bean — December 22, 2019 Motivating your sales team month after month is no easy task. Not all sales incentives are created equal. A gift card to a chic boutique might motivate one sales rep but bore another. A sales incentive is effective only if it’s something your team actually wants. And while we’re … Continue reading 10 Sales Incentives That Actually Motivate Sales Teams
Rachel Smith — December 20, 2019 Follow @EKM_UK When preparing for one of the busiest periods of the year, there is a lot to consider and you may have little time. We’re going to be talking through some quick wins that you can do to make the most out of your business sales this Christmas. … Continue reading How to Make the Most of Your Sales This Christmas
JJ Tyson — December 17, 2019 Out of stock items cost retailers nearly $ 1 trillion ever year. Running out of a popular product can cost ecommerce sites hundreds, or even thousands of conversions. Fortunately, there is a simple solution to these situations that can mitigate stock issues: Back in stock emails. This solution has … Continue reading Recover Lost Sales With Back-in-Stock Emails
The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
Val Razo — December 12, 2019 Follow @ValRazo1 Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. With the total number of 2.5 billion email users worldwide, email marketing is … Continue reading 6 Email Marketing Trends to Drive More Sales in 2020
Harpreet Munjal — December 1, 2019 Follow @munjalharpreet Holiday season 2019 is coming fast, and it is the time when you can boost your sales and revenue many times. You can generate more sales than you have made in the whole year. Almost every big company like Walmart, Amazon, and Target receive millions of orders. … Continue reading 7 Tips to Increase Your Holiday Season Sales for 2019
How to stand out in your subscribers’ inboxes during the holiday rush. Jennifer Cannon on November 25, 2019 This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks … Continue reading Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales
Young Entrepreneur Council — November 20, 2019 Follow @YEC Many e-commerce businesses consider Amazon to be “the” place to be. However, Amazon shoppers want to see proof that your product works as intended in the form of customer reviews. So what can you do if you don’t have any reviews yet? To find out more, … Continue reading 12 Ways to Encourage Amazon Sales When Your New Product Lacks Reviews
