Tag Archives: Roles

Program Management: Definition, Roles, Responsibilities, and Resources

Esther Cohen — October 31, 2017 — October 31, 2017 If you’ve been reading this blog, you’re likely familiar with project management and everything it involves. Program management is something similar, yet very different. In a nutshell, program management is the management of different but related projects. When you have multiple projects connected to each … Continue reading Program Management: Definition, Roles, Responsibilities, and Resources

6 roles you need on your marketing team + 2 you probably haven’t considered

Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure. Garrett Mehrguth on April 26, 2017 at 9:15 am In 2017, digital marketing is no longer an afterthought. Digital is a critical part of … Continue reading 6 roles you need on your marketing team + 2 you probably haven’t considered

How to Recruit Creatives to Fill Cross-Functional Agency Roles

Rod Ripley — April 6, 2017 — April 6, 2017 Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project … Continue reading How to Recruit Creatives to Fill Cross-Functional Agency Roles