Jasper Alblas — March 11, 2019 Follow @alblasj — March 11, 2019 The Scrum Team consists of three roles. The only three roles needed in Scrum. But all needed! And all equally important to be successful. This first sentence is all there is to it. And if we would practice Scrum within our companies the … Continue reading Equality – the Roles in Scrum
Darleen DeRosa — July 23, 2018 Follow @onpoint_llc — July 23, 2018 Although popular culture often portrays millennials as recent college graduates, the truth of the matter is that most of them are already well into their late twenties and thirties. The question of how to prepare them for leadership positions is not a hypothetical … Continue reading 5 Ways to Start Training Millennials for Leadership Roles
Hannah Swanson — February 19, 2018 — February 19, 2018 geralt / Pixabay Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing … Continue reading The 4 Critical Roles of Social Media in Demand Generation Marketing
By Lyena Solomon February 8th, 2018 Everything starts with planning and setting expectations and goals. I covered initial phase of website Localization in How to Plan Website Globalization & Localization post. By now, you should know your organization’s globalization mission and have a plan to support it. Armed with goals to support the mission and … Continue reading SEO Localization Roles and Support Systems
Esther Cohen — October 31, 2017 — October 31, 2017 If you’ve been reading this blog, you’re likely familiar with project management and everything it involves. Program management is something similar, yet very different. In a nutshell, program management is the management of different but related projects. When you have multiple projects connected to each … Continue reading Program Management: Definition, Roles, Responsibilities, and Resources
Ian Mitchell — September 22, 2017 — September 22, 2017 AnnaER / Pixabay “It’s weird when you get roles that coincide with your life” – Lily James Introduction Impressive-sounding job titles are a recurring joke in large organizations. They often bear little relationship to the devil’s brew of chaos and drudgery which is a daily … Continue reading Scrum Roles from a Lean Perspective
Chad Reid — August 18, 2017 Follow @thebig3c — August 18, 2017 Free-Photos / Pixabay Remote work is all the craze right now, and for good reason. It’s a no-brainer way for your company to save money on overhead, and it’s a way for employees to save money by avoiding relocation or long commutes. For … Continue reading 6 Roles That Can’t Be Performed Remotely
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure. Garrett Mehrguth on April 26, 2017 at 9:15 am In 2017, digital marketing is no longer an afterthought. Digital is a critical part of … Continue reading 6 roles you need on your marketing team + 2 you probably haven’t considered
Rod Ripley — April 6, 2017 — April 6, 2017 Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project … Continue reading How to Recruit Creatives to Fill Cross-Functional Agency Roles
Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 Space is at a premium on your resume. You don’t want to drag things out longer than they need to be. At the same time, you want to paint a clear picture regarding your experience and accomplishments. One struggle that many job seekers face … Continue reading Multiple Roles, One Company: Should You Condense?
