Do you use social media in your current business role? We’ve all heard the saying, “Change is inevitable”. So, in a world driven by technology, it’s inevitable that the processes we use in our everyday business roles will shift. One of the biggest shifts we’ve seen is how we interact with people in the business world. Social media has completely changed the way we interact and communicate with colleagues, customers, and prospects.
If you’re not an avid social media user, then It can all be overwhelming when trying to incorporate social selling into your business role. There is a change in mindset that needs to happen. Many times we have to let go of the old ways of doing things and embrace the new ways or we may not continue growing professionally. Social media is a great place to start expanding your professional horizons.
A false perception is that social media/selling only works if you’re a B2C company. However, that’s not the case! Many B2B companies are embracing social media/selling by its employees because they understand the important role it plays in their overall bottom line.
“77% of B2B purchasers said that they would not even speak to a salesperson until they had done their own research.” (Hubspot)
“Over 70% of B2B purchase decision makers user social media to help them decide.” (Hubspot)
These are pretty big numbers when you sit back and think about it! You may be thinking how does social media play into that number? Well, the more active you are on social media talking about your company and being a thought leader in your industry, then the more you’ll be the one these decision makers hone in on to help them make their decision. So, it’s important that you’re active on social media to be in a position to get noticed by these decision makers. Once you truly understand why you need to be doing it, then it will make it easier to make the effort to incorporate it into your daily functions.
Social media can be scary if you’re not familiar with how to approach it. Many people feel they don’t have the time for it; however, if done properly and with the right tools, it doesn’t have to take up a lot of your time. Social selling is a great way to get your company on the radar and get your foot in the door with prospects. There are all kinds of social media tools available to help you get organized, cut down time, and analyze your social media process.
Take advantage of the tools that are out there to help you have a better experience with social media. It doesn’t have to be difficult and time consuming. The way to make your process easier is to check out some of the social media tools that are out there and determine which ones work best for you and your process.Digital & Social Articles on Business 2 Community