By Michael Grothaus August 25, 2023 It’s been another bad week when it comes to layoff announcements. First, Juul said it was cutting nearly 30% of its workforce. Now, T-Mobile has followed suit, announcing that it plans to cut 5,000 jobs by the end of next month, reports NPR. The job cuts will affect … Continue reading T-Mobile will lay off 5,000 U.S. workers in corporate and tech roles
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces. Kim Davis on December 9, 2022 Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way … Continue reading How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Google Hit With UK Antitrust Probe Into Ad-Technology Roles by Laurie Sullivan @lauriesullivan, May 26, 2022 The Competition and Markets Authority (CMA) announced Thursday another investigation into Google for potential antitrust abuse in connection with its advertising technology. This is the second investigation by the CMA into Google’s advertising practices. The first centered on a … Continue reading Google Hit With UK Antitrust Probe Into Ad-Technology Roles
Karl Sakas June 5, 2021 Can agency employees handle multiple roles at once? Sometimes… As your agency grows, you and your employees tend to become increasingly specialized. For instance, a designer might stop doing project management on top of their design work. Instead of handling account management and client strategy, you’ll handle just one of … Continue reading Multiple Roles: Can Agency Employees Successfully Do More Than One Job at Once?
Arik Hanson April 21, 2021 According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021. Anecdotally, I can confirm that. As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR … Continue reading Why Social Media Job Descriptions and Roles Need to Change in 2021
Liz Kislik March 10, 2021 A faithful reader asked me how to prepare employees for succession. This is a major issue in all kinds of organizations, but it’s particularly relevant for those with declared intentions to promote from within. Promoting from within gives you the advantage of drawing from people who know the current … Continue reading How to Get Your Rising Employees Ready for Leadership Roles
Karl Sakas January 16, 2021 Which roles do you need on your agency’s team of advisors? Here are 8-10 to consider. Successful business leaders rely on a team of advisors for specialized guidance on agency leadership, taxes, health, and more. In my work with agency owners, the highest performers have an advisory team—going beyond their … Continue reading Build Your Agency’s Team of Advisors: Which Roles Do You Need?
Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles
Sylvia Moses — April 22, 2019 — April 22, 2019 Agency roles can be hard to pin down. This guide will help you zero in on the most important roles in an agency and how to hire for them. Agency roles can be surprisingly hard to pin down. While you might have a clear division … Continue reading 6 Critical Agency Roles (And How to Hire For Them)
Jada Brice — March 14, 2019 — March 14, 2019 At MarketPro, as expert marketing recruiters, we work with candidates at all levels, and this provides us a unique advantage to see how successful marketers build their careers. Although there isn’t an exact blue print to success in the digital marketing field, there are a … Continue reading The Unexpected Benefits of Contract-To-Hire Roles for Your Career