Mukesh Gupta — March 8, 2017 Follow @rmukeshgupta— March 8, 2017 I personally believe that creative thinking is a critical skill that all of us need to develop among us but it is even more relevant if we want to be a product manager and give birth, grow and mature a product. First, lets talk … Continue reading The Role of Creativity in the Life of a Product Manager
Neimh McGlynn — January 21, 2017 — January 21, 2017 Are you looking for a career in social? Or perhaps you’re already in the crazy world of social media marketing and want to upskill, but aren’t too sure where to start? In this ever-changing world of social, it’s imperative that you keep up with the … Continue reading 5 Tips to Land a Role in Social Media Marketing
Saurabh Kumar — October 27, 2016 Follow @ineptikus— October 27, 2016 Google Analytics’ defaults to Last-Non-Direct click for its attribution model. Google Adwords’s uses Last Click attribution for its reports. If you do not understand the difference between these two, read on. To attribute is to regard something as being caused by it. Marketing attribution … Continue reading The Role of Attribution in Online Advertising
Kevin George — November 5, 2016 Follow @imkevin_monk— November 5, 2016 An email marketing campaign is like a house. Its built brick-by-brick by combining different elements such as Email deliverability, Subject line, clean list, personalization and most important, a campaign specific landing page.Even though important, the landing page is sometimes overlooked or not optimally utilized. … Continue reading Role of a Landing Page in an Email Campaign
Johnny Marx — November 2, 2016 — November 2, 2016 The last fifteen years have been a time of remarkable change for the supply chain manager. The manufacturing and distribution industry has become increasingly dependent on technology to control and manage its most important supply chain functions. The rise of China, India, and other emerging … Continue reading The Supply Chain Manager: Top Tips for This Role
by Danny Wong Follow @dannywong1190October 13, 2016 Perhaps it’s hard to pinpoint the exact moment leadership became the loss of focus when applied to account management, but somewhere along the way it seems to have happened. No longer do account managers (AMs) see themselves as the master in their accounts, but rather feel like they’re … Continue reading How the Leadership Role Has Taken a Backseat in Account Management
by Kathleen OsgoodSeptember 28, 2016 In my blog last month I promised to write something interesting about stage duration analysis for my next post. I started something deep and metric focused and was then distracted by a few interviews. I’ll be straight, I like interviewing. I get excited about bringing top talent into our team, … Continue reading So You Want to Sell Software? How to Interview for & Nail That Prime AE Role
by Kathy HeilAugust 17, 2016 On one hand, there’s never been an easier time to look for a job. The internet changed the landscape for both recruiting and job seeking in ways that could have never been imagined. In the late 80’s, when I was in the job market for the first time, the job … Continue reading How to Stand Out When Applying for a Digital Marketing Role
by Sean Pomeroy Follow @Sean_PomeroyAugust 8, 2016 Recruiters as brand ambassadors – as opposed to salespeople – for your organization Let’s face it. It’s a candidate-driven marketplace out there. It is more difficult than ever to attract and retain qualified employees. As a recruiter, you’re charged with filling open positions with the most qualified candidates. … Continue reading Rethinking the Role of Recruiters
by Jannike Ohsten Follow @Babington_LtdAugust 12, 2016 Most professionals find themselves in their first management role with little formal preparation. The assumption is that if someone is performing well, they must be ready to take the reins. But does being good at your job necessarily mean you’ll make an effective manager? Managing your own responsibilities … Continue reading How to Succeed in Your First Management Role
