In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Andrew Waber on October 11, 2017 As a regular Marketing Land reader, you couldn’t miss the constant drumbeat of bad … Continue reading The new CMO role in digital commerce
Bhavna Singh — October 7, 2017 — October 7, 2017 With the increasing dependency of people over the internet, email has become one of the primary modes of communication. Right from giving instruction to employees, communicating with the clients, placing orders for new supplies to convincing new customers and solving their problems, you receive and … Continue reading How An Office Automation Software Plays An Instrumental Role In Organized Email Management
John Rampton — September 5, 2017 — September 5, 2017 If you run an ecommerce site, then you’re going to need a payment gateway, there’s no way around it. If you’re a newbie to the world of payments, this may seem extremely complicated and out of you league. The truth is, payment gateways aren’t as … Continue reading What is a Payment Gateway and What is its Role in Ecommerce?
Paul Keijzer — July 31, 2017 Follow @Paul_Keijzer — July 31, 2017 During my interactions with executives in an attempt to understand their organizational culture better I’ve often inquired what they believe is the core requirement in driving excellence. Unsurprisingly, the responses are pretty unanimous whereby most believe performance and operational excellence is driven by … Continue reading The Role of Leadership in Driving Excellence
Mario Peshev — July 13, 2017 Follow @no_fear_inc — July 13, 2017 Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of … Continue reading The Strategic Role of Digital Consultants for Startups and Small Businesses
Marketing Land continues on strong, with an outstanding team in place. Danny Sullivan on June 26, 2017 After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media … Continue reading Danny Sullivan: My new role as advisor for Third Door Media
Debbie Qaqish — June 22, 2017 — June 22, 2017 qimono / Pixabay “If you want something new, you have to stop doing something old.” — Peter Drucker Today’s CMO is charged with being a transformational leader- whether they’re ready or not. From stewarding the firm through a total digital transformation to evolving marketing from … Continue reading Transformational Leadership and the CMO: The Defining Role
Patti Podnar — June 2, 2017 Follow @PodnarWriting— June 2, 2017 tpsdave / Pixabay In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of … Continue reading Weathering the Storm: The Role of Social Media in Crisis Management
Robin Singh — May 31, 2017 — May 31, 2017 There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. However, … Continue reading Role of Social Media in Knowledge Management
Virginia Franco — March 16, 2017 Follow @VAFrancoResumes— March 16, 2017 Targeting an executive and C-suite role often requires a solid online reputation, because recruiters use social media to find and vet candidates, and for proof that you are who you say you are, and know what you say you know. As someone who works … Continue reading Hunting for an Exec Role? How + Why You Must Start Building Your Online Brand
