Melissa Megginson — December 30, 2016 Follow @tailwindapp— December 30, 2016 In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year. We analyzed all of the Pins from Tailwind members from January of last year and Pinned the … Continue reading What to Pin in January – Start 2017 Off Right
Kristi Russo — December 26, 2016 Follow @russo_k— December 26, 2016 LinkedIn is a very public forum, so if you are like many members, you take care not to say too much. This guarded mindset is especially true if you are thinking about leaving your current job or might be open to the idea. You … Continue reading Open Candidates: The LinkedIn Update You Need to Know Right Now
Lindsay Christensen — December 23, 2016 — December 23, 2016 This is the fifth part of our eight-part series on mastering PPC. Budget is clearly an important element of your PPC campaign. Your budget is not determined by what you want to spend on PPC, it’s determined by what you have to spend on PPC. … Continue reading Mastering PPC: How to Determine the Right PPC Budget
Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences. Josh Manion on December 21, 2016 Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue … Continue reading The power of data ownership: Getting it right in 2017
Graham Jones — December 16, 2016 Follow @grahamjones— December 16, 2016 Most people’s job titles are, frankly, meaningless. They either describe a position, such as “Human Resources Director” or they say something unfathomable such as “Chief Happiness Officer”. The fact of the matter is, most job titles are for internal purposes. They describe to people … Continue reading Why Should You Change Your Job Title Right Now?
Azure Collier — December 13, 2016 Follow @azurecollier— December 13, 2016 Do you know the right Facebook cover photo size to make a great impression on your fans? Is your Facebook profile picture sized and styled to represent your business effectively? Use these tips to create the perfect cover photo and profile photo for your … Continue reading How to Make Your Facebook Cover Photo the Right Size
Christina Smith — December 7, 2016 — December 7, 2016 As marketers familiar with challenges faced by banks, we are aware that many financial institutions may be investing in ongoing marketing campaigns targeting cardholders who are simply carrying the wrong credit card. We appreciate the insights uncovered by the J.D. Power “2016 U.S. Credit Card … Continue reading Offering Consumers the Right Credit Card Can Recapture Lost Revenue
Are you reaching your audience on social media the right way? Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. Jordan Kasteler on December 6, 2016 at 12:21 pm Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, … Continue reading 8 companies doing social media right and what marketers can learn from them
Sruthi Narayanan — December 5, 2016 Follow @getzaius— December 5, 2016 By now, marketers should consider cart abandonment campaigns to be Marketing 101 – not just in terms of their role in saving a sale and driving repeat purchases, but because they’re critical to identifying and removing points of friction elsewhere in the buying journey. … Continue reading Is Cart Abandonment Right For Your Brand?
Lewis Stowe — December 1, 2016 — December 1, 2016 You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. Steve Jobs So Steve Jobs didn’t know how he became successful until after the fact. Hindsight is … Continue reading Outbound Sales: Is It the Right Strategy for You?
