What to Pin in January – Start 2017 Off Right

  • — December 30, 2016

    In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year.

    We analyzed all of the Pins from Tailwind members from January of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

    We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in January” and “What to Pin in December” relate to Pins that were popular last January.

    What Tailwind’s “Trends” Boards Can Teach You

    • Perfect your seasonal timing so that you’re creating content at the right time of year
    • Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
    • Observe the color pallets that work in the different categories at different times of year
    • Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
    • Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic

    Video Discussing Our Takeaways:

    We’ll be discussing what to Pin in January on Facebook Live soon. Signup to our email list to receive advanced notification with the ability to RSVP.

    January Trends in the DIY and Crafts Category

    Important Keywords: DIY, sewing, knitting, crocheting, Valentine’s Day, Easter, organize, patterns, scarf, headband, wood

    January DIY & Craft Trends

    January Trends in the Education Category

    Important keyword: Winter, snow/snowman/snowflake, sensory, math, vocabulary, Star Wars

    January Education Trends

    January Trends in the Food and Drink Category

    Important Keywords: Salad, healthy dietary needs (ex. gluten free, paleo), crockpot/slow cooker, smoothie, cauliflower, soup, spaghetti squash, baked

    January Food & Drink Trends

    January Trends in the Hair and Beauty Category

    Important Keywords: Nails, braid, contour, hairstyle, nail art, tips, DIY

    January Hair & Beauty Trends

    January Trends in the Health and Fitness Category

    Important keywords: Body weight, at-home workout, strength, stretches, challenge, yoga

    January Health & Fitness Trends

    January Trends in the Holidays and Events Category

    Important keywords: Baby/bridal shower, princess, Valentine’s Day, birthday, football, Paw Patrol (or whatever show is currently trending)

    January Holiday Trends

    January Trends in the Home Decor Category

    Important keywords: White, farmhouse, industrial, bohemian, kitchen, organization

    January Home Decor Trends

    January Trends in the Kids and Parenting Category

    Important keywords: Coloring, activies, Valentine’s Day, baby, toddler, crafts, sensory, STEM

    January Kids & Parenting Trends

    January Trends in the Travel Category

    Important keywords: Disney, European countries, day trips, plane/travel tips, cheap, budget, top 10 lists

    January Travel Trends

    January Trends in the Wedding Category

    Important keywords: Rustic, updo, dress, budget, theme, classic, signs

    January Wedding Trends

    January Trends in the Women’s Fashion Category

    Important keywords: Sweaters, street style, cozy, boots, age specific (ex. “over 40”), winter/fall fashion, outfit ideas

    January Women

    Other “What to Pin” Posts

    Check out other posts like this in our “What to Pin When” category.

    Want to know what to Pin next month?

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    Author: Melissa Megginson

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