What to Pin in January – Start 2017 Off Right

— December 30, 2016

In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year.


We analyzed all of the Pins from Tailwind members from January of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.


We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in January” and “What to Pin in December” relate to Pins that were popular last January.


What Tailwind’s “Trends” Boards Can Teach You



  • Perfect your seasonal timing so that you’re creating content at the right time of year
  • Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
  • Observe the color pallets that work in the different categories at different times of year
  • Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
  • Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic

Video Discussing Our Takeaways:


We’ll be discussing what to Pin in January on Facebook Live soon. Signup to our email list to receive advanced notification with the ability to RSVP.


January Trends in the DIY and Crafts Category


Important Keywords: DIY, sewing, knitting, crocheting, Valentine’s Day, Easter, organize, patterns, scarf, headband, wood


January DIY & Craft Trends


January Trends in the Education Category


Important keyword: Winter, snow/snowman/snowflake, sensory, math, vocabulary, Star Wars


January Education Trends


January Trends in the Food and Drink Category


Important Keywords: Salad, healthy dietary needs (ex. gluten free, paleo), crockpot/slow cooker, smoothie, cauliflower, soup, spaghetti squash, baked


January Food & Drink Trends


January Trends in the Hair and Beauty Category


Important Keywords: Nails, braid, contour, hairstyle, nail art, tips, DIY


January Hair & Beauty Trends


January Trends in the Health and Fitness Category


Important keywords: Body weight, at-home workout, strength, stretches, challenge, yoga


January Health & Fitness Trends


January Trends in the Holidays and Events Category


Important keywords: Baby/bridal shower, princess, Valentine’s Day, birthday, football, Paw Patrol (or whatever show is currently trending)


January Holiday Trends


January Trends in the Home Decor Category


Important keywords: White, farmhouse, industrial, bohemian, kitchen, organization


January Home Decor Trends


January Trends in the Kids and Parenting Category


Important keywords: Coloring, activies, Valentine’s Day, baby, toddler, crafts, sensory, STEM


January Kids & Parenting Trends


January Trends in the Travel Category


Important keywords: Disney, European countries, day trips, plane/travel tips, cheap, budget, top 10 lists


January Travel Trends


January Trends in the Wedding Category


Important keywords: Rustic, updo, dress, budget, theme, classic, signs


January Wedding Trends


January Trends in the Women’s Fashion Category


Important keywords: Sweaters, street style, cozy, boots, age specific (ex. “over 40”), winter/fall fashion, outfit ideas


January Women


Other “What to Pin” Posts


Check out other posts like this in our “What to Pin When” category.


Want to know what to Pin next month?


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Author: Melissa Megginson


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