What to Pin in January – Start 2017 Off Right




  • — December 30, 2016

    In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year.


    We analyzed all of the Pins from Tailwind members from January of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.


    We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in January” and “What to Pin in December” relate to Pins that were popular last January.


    What Tailwind’s “Trends” Boards Can Teach You



    • Perfect your seasonal timing so that you’re creating content at the right time of year
    • Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
    • Observe the color pallets that work in the different categories at different times of year
    • Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
    • Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic

    Video Discussing Our Takeaways:


    We’ll be discussing what to Pin in January on Facebook Live soon. Signup to our email list to receive advanced notification with the ability to RSVP.


    January Trends in the DIY and Crafts Category


    Important Keywords: DIY, sewing, knitting, crocheting, Valentine’s Day, Easter, organize, patterns, scarf, headband, wood


    January DIY & Craft Trends


    January Trends in the Education Category


    Important keyword: Winter, snow/snowman/snowflake, sensory, math, vocabulary, Star Wars


    January Education Trends


    January Trends in the Food and Drink Category


    Important Keywords: Salad, healthy dietary needs (ex. gluten free, paleo), crockpot/slow cooker, smoothie, cauliflower, soup, spaghetti squash, baked


    January Food & Drink Trends


    January Trends in the Hair and Beauty Category


    Important Keywords: Nails, braid, contour, hairstyle, nail art, tips, DIY


    January Hair & Beauty Trends


    January Trends in the Health and Fitness Category


    Important keywords: Body weight, at-home workout, strength, stretches, challenge, yoga


    January Health & Fitness Trends


    January Trends in the Holidays and Events Category


    Important keywords: Baby/bridal shower, princess, Valentine’s Day, birthday, football, Paw Patrol (or whatever show is currently trending)


    January Holiday Trends


    January Trends in the Home Decor Category


    Important keywords: White, farmhouse, industrial, bohemian, kitchen, organization


    January Home Decor Trends


    January Trends in the Kids and Parenting Category


    Important keywords: Coloring, activies, Valentine’s Day, baby, toddler, crafts, sensory, STEM


    January Kids & Parenting Trends


    January Trends in the Travel Category


    Important keywords: Disney, European countries, day trips, plane/travel tips, cheap, budget, top 10 lists


    January Travel Trends


    January Trends in the Wedding Category


    Important keywords: Rustic, updo, dress, budget, theme, classic, signs


    January Wedding Trends


    January Trends in the Women’s Fashion Category


    Important keywords: Sweaters, street style, cozy, boots, age specific (ex. “over 40”), winter/fall fashion, outfit ideas


    January Women


    Other “What to Pin” Posts


    Check out other posts like this in our “What to Pin When” category.


    Want to know what to Pin next month?


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    Author: Melissa Megginson


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