By maintaining documentation, important details are shared more easily and less likely to fall through the cracks. Steve Petersen on August 25, 2020 It’s important to maintain documentation about a martech stack. Stacks typically have dozens of components used by dozens of people, and keeping track of everything is tough. By maintaining documentation, important details … Continue reading Martech stack documentation is vital, here are some tips to do it right
Dave Wakeman August 4, 2020 Prawny / Pixabay Like almost everyone I know, I’m trying to figure out what emerging from the pandemic is going to look like and what it will mean for my business. To be clear, I don’t think this thought process is negative. But it is necessary. Why? Well, if you … Continue reading Right Now, We Need To Focus On Our Basics…
The decision-making process behind madconNYC. Rodric Bradford on August 3, 2020 at 3:03 pm The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies. So how do you make a decision when you are already considered … Continue reading Selecting the right digital platform for a virtual event
Daniel Ndukwu July 29, 2020 Social media commands the attention of billions of people and cuts across every income level and social class. If you’re looking for your customers, they’re on social media. The challenge is that most of the things marketers and businesses do on social media are interrupting them. People don’t log on … Continue reading Social Media Lead Generation: How to Do it Right
Jock Breitwieser July 23, 2020 So, you’re interested in improving your social selling skills. Naturally, you want to dedicate your limited time to a platform that is going to have the most impact on your business. This leads many to choose Facebook, the world’s largest social network. There are many reasons why Facebook makes an … Continue reading Social Selling on Facebook Done Right in 5 Easy Steps
Drew Cheneler July 14, 2020 Are you an entrepreneur at heart? Do you aspire to create a meaningful online business or earn extra money (on the side of your full-time job)? If so, then stick around. According to a recent study by Bankrate, 45% of U.S. workers have a side hustle to earn extra income. … Continue reading How to Start a Side Hustle (The Right Way)
Laura Krajewski June 22, 2020 Last fall, Global Workplace Analytics told us that the number of people who work from home has increased by 140% since 2005. And as we live and work through a pandemic, that number has only grown. In the last few months, technology giants like Apple, Facebook, Microsoft and Twitter have … Continue reading Tips on How You Can Bridge the Gap Between Remote and In-Office Contact Center Agents Faster With the Right Workforce Management Strategy
Pauline Jakober — June 8, 2020 Last week, a prospective client speculated that his previous advertising agency was using automation to create his ad messaging. He reached this conclusion because his ad messaging never quite captured his business goals and/or spoke to his target audience. And when he requested changes, the agency never applied them … Continue reading How to Get Your PPC Ad Messaging Right
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead. Stacey Ackerman on June 5, 2020 I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company … Continue reading How to choose the right agile marketing framework
Laura Donovan — May 21, 2020 expresswriters / Pixabay The Coronavirus shutdown has changed just about everything in our world. Whether your business has been shutdown temporarily, is still operating as an essential business or is soon opening during one of the phases in your state, it is important to continue to communicate with your … Continue reading 5 Things You Need to Update with Your Marketing Strategy Right Now
