Nicole Raymond December 28, 2021 In today’s technology-driven world, data is more important than ever. Most companies are collecting at least some kind of data, but not all companies are using their data to its fullest potential. Data-driven decisions can help companies make smarter choices for their business and for their prospects and customers, which … Continue reading Top Data Visualization Tools and How to Pick the Right One for Your Team
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Why Facebook Marketing Is Important for Every Business – And How to Do It Right
Jock Breitwieser December 23, 2021 Facebook is one of the most popular social networking sites. It currently has over 2.89 billion monthly users, and there are no signs that this number will decrease any time soon. As a result, Facebook has been an excellent platform for business owners and companies alike to promote their products … Continue reading Why Facebook Marketing Is Important for Every Business – And How to Do It Right
Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses
Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses
Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive
Laura Krajewski December 16, 2021 According to Gallup, only 36% of U.S. employees are actively engaged in their work and workplace this year. That leaves a lot of employees who are disengaged and likely to give you their minimum required effort. In addition, that leaves many who will leave if a slightly better job comes … Continue reading Is Your Virtual Call Center Working? Measure the Right Metrics to Keep your Virtual Call Center Productive
Shoppers are right to worry about holiday supply chain problems
Consumers are concerned about holiday shopping issues, a new report shows. And they’re right to be. Kim Davis on December 9, 2021 A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate … Continue reading Shoppers are right to worry about holiday supply chain problems
How to Use the Right Type of Product Video to Boost Your Sales
Victor Blasco November 28, 2021 Every marketer and business owner out there is constantly looking for the most effective way to sell. And while there’s no single definitive answer to that, in this day and age, you’d be hard-pressed to find a better alternative than video content in most situations. Video lets us deliver our … Continue reading How to Use the Right Type of Product Video to Boost Your Sales
How to Decide If a Brick and Mortar or Pop-Up Shop Is Right For You
Joel Goldstein November 26, 2021 Brick and Mortar shops aren’t dead yet, many people believe that ecommerce has taken over everything. Online shopping is more convenient and provides a better shopping experience, but online shopping only accounts for 14.3% of all retail sales worldwide. You can see that less than 15% of the share is … Continue reading How to Decide If a Brick and Mortar or Pop-Up Shop Is Right For You
Targeting B2B personas in the right channels to optimize campaigns
One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns
6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)
Gavin Bell November 17, 2021 A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If you’ve seen a dip in the performance of your Facebook advertising campaigns, you’re not alone. But are the days of advertising on Facebook over? Absolutely not. Like anything new, it’s … Continue reading 6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)
Gifs, Memes and Emojis: Are They Right for Your Brand?
Sahail Ashraf November 12, 2021 The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how … Continue reading Gifs, Memes and Emojis: Are They Right for Your Brand?