Jeremy Durant November 9, 2021 Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent, which is critical if your purpose is to generate leads. In this post, we walk … Continue reading A 5-Step Process to Choose the Right Keywords for Your SEO Strategy
Marija Kojic November 3, 2021 Long gone are the days of shouting out your promotional materials at the empty void with hopes that the people who may hear it also happen to be interested in your product. Nowadays, many marketing strategies revolve around finding ways to promote your product directly (and sometimes exclusively) to those … Continue reading How to Aim Your Affiliate Marketing Campaign at the Right Crowd
Gemma Scarth October 25, 2021 We address some of the biggest SEO challenges marketers are facing today – including UX optimisation, algorithm updates, top spot domination in the search results and getting stakeholders onboard. The SEO landscape changes every year, bringing new opportunities but also added challenges that search marketers need to overcome. We know … Continue reading 4 of the Biggest Challenges in SEO Right Now
Data is worth its weight in gold to marketers, as long as it is managed and activated right. William Terdoslavich on October 19, 2021 Data has a cost. It has to be gathered, stored and analyzed. That means storage, apps and IT. For the digital marketer, data produces no revenue until it is activated, and … Continue reading Turning data into gold with the right data strategy
Mladen Kresic October 19, 2021 As you may remember from part one of this series, Gaining and Maintaining Positive Leverage, I had the opportunity to join Kison Patel, CEO, and Founder of M&A Science, as his guest on the M&A Science podcast earlier this summer. Kison and I spent over an hour talking about negotiation … Continue reading Negotiate Like a Pro: Ask the Right Questions
Eduard Klein October 16, 2021 To many business owners and marketers, the term “growth marketing” may seem redundant. Marketing is what you do to grow a business, so isn’t all marketing growth marketing? Too many professionals get this definition wrong and end up missing out on major opportunities for growth. So what exactly is it? … Continue reading What Growth Marketing Really Means (+22 Strategies to Do It Right)
Tom-Chris Emewulu October 7, 2021 Here are some numbers that might be of interest: The subscription economy has seen an uptick of nearly 6x (over 435%) over the last 9 years, according to Zuora. 78% of international adults currently opt into subscription billing as compared to 71% in 2018. And 75% believe that in the … Continue reading The Subscription Economy Is Booming Right Now. But Are You Reaping the Full Benefits?
Haiden Hibbert October 4, 2021 When running a business, you can’t grow without a payment processing software. These tools are responsible for making it easier – and safer – for real-time transactions to happen between you and your customers. But choosing the best software tools for your small business can be a challenging endeavor. That … Continue reading Choosing the Right Small Business Software for Collecting Payments
Chris Bibey September 30, 2021 The freelance writing industry has come a long way over the past 10 to 15 years. For example, when I launched my career in 2007, I faced challenges such as: A lack of technology for communicating with clients and managing my business Sending query letters via snail mail Accepting the … Continue reading How to Choose the Right Technology for Your Freelance Writing Business
Tom Whatley September 14, 2021 Product leaders often believe it’s cheaper to buy software than build it. But that’s not always the case. You don’t need a large development team or outside capital to build your own software from scratch. Whether you decide to build or buy, the technology you adopt must align with your … Continue reading Build vs. Buy: Which is Right for Your Business?
