Ali Robins — January 10, 2017 — January 10, 2017 It’s no secret that annual performance reviews are not eagerly anticipated by managers or employees. For managers, it’s a ton of work to prepare, and for employees, it’s very nerve-racking. I was so anxious about my first annual performance review that I actually contemplated calling … Continue reading 7 Mistakes Managers Make When Giving Annual Performance Reviews
Stephanie Heitman — December 29, 2016 Follow @stephheitman— December 29, 2016 This is the first post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Reputation management is an important component of your web presence. 88% of customers search online for reviews before making a purchase. One question we … Continue reading How Do I Monitor Reviews?
TripAdvisor users threaten to leave bad reviews to ‘blackmail’ owners into giving refunds over unfair complaints The owner of The Sun Inn, in Dedham, said a customer demanded their money back – or would post a bad review online – after claiming to have fallen very ill after a visit Credit: Archant Telegraph … Continue reading Reviewers Using Bad Reviews As Revenge
VerticalResponse — December 13, 2016 Follow @VR4SmallBiz— December 13, 2016 We’ve reached the fever pitch of the holiday season. With just over a week to go until Hanukkah and Christmas, last-minute shoppers are frantically running from store to store — or, more likely, clicking like mad to complete their online shopping. And if your customers … Continue reading Pinterest Reviews: Have You “Tried It” Yet?
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Blaise Lucey on December 12, 2016 Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a … Continue reading Reviews: The most ignored, most important part of your social media strategy
Sheeva Hoskins — November 19, 2016 — November 19, 2016 When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon. 44% of consumers turn to Amazon first when they’re looking to make a purchase online, versus a meager 21% who check retailers’ websites first. On Amazon, people … Continue reading Why Reviews and Referrals Work Together
by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
Claudia Elliott — November 18, 2016 — November 18, 2016 Running a small business has rewards and challenges. Among the challenges, you need to consider which of the tactics of big business have value and can help you grow. Undoubtedly you’ve read and probably rely on online reviews when choosing who to give your business … Continue reading 3 Ways Online Reviews Can Help You Grow Your Small Business
by Aaron Baar, Staff Writer, November 15, 2016 This column has covered the importance of reviews in the past. They are an important tool to entice customers unfamiliar with a business to know what they’re getting into. New research is showing just how important those reviews are. In its annual Local Consumer Review Survey, BrightLocal … Continue reading The Importance of Reviews, Redux
Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust. Tamar Weinberg on October 21, 2016 Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. … Continue reading Are fake online reviews killing consumer confidence?
