Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already. Greg Gifford on March 28, 2017 Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session … Continue reading Harnessing the power of online reviews
Quentin Aisbett — March 24, 2017 Follow @onqmarketing— March 24, 2017 “Online reviews.” Those two words are enough to make most business owners break into a cold sweat at the mere mention – and I’m guessing you, too. Maybe they remind you of what one bad customer said about your business in the past, or … Continue reading Online Reviews: Pound for Pound, the Most Effective Online Tactic Right Now
Kaitlyn Hammond — March 17, 2017 — March 17, 2017 Yearly reviews are commonplace in many organizations, but they are often dreaded by both the reviewers and the employees being reviewed. Managers feel uncomfortable giving out negative feedback, while those reporting to them stress while anticipating the feedback. The main problem of annual reviews, aside … Continue reading Performance Reviews: Are You Making These Mistakes?
Stephanie Heitman — March 8, 2017 Follow @stephheitman— March 8, 2017 Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the … Continue reading Reviews FAQs: How Do I Use Yelp?
Your agency’s rating on Glassdoor might not be telling the whole story. Columnist David Rodnitzky describes the essential ingredients of a high-performing company culture. David Rodnitzky on March 7, 2017 I’m obsessed with creating a great culture at 3Q Digital, my employer. If you type in my name and the word “culture” into your … Continue reading What do employee reviews really say about your agency?
Record Number Of Product Reviews Driving Search, Purchases by Laurie Sullivan, Staff Writer @lauriesullivan, February 22, 2017 Some search marketers call “reviews” their BFFs as Google’s engineers continue to tweak search algorithms that serve the perfect content as answers to search queries. Based on a survey of 11,255 women in the U.S. across generations X, … Continue reading Record Number Of Product Reviews Driving Search, Purchases
Stephanie Heitman — February 20, 2017 Follow @stephheitman— February 20, 2017 This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four … Continue reading Reviews FAQs: How Do I Get More Reviews?
Irina Weber — February 2, 2017 Follow @irinaweber048— February 2, 2017 Product reviews are one of the greatest sales tools for ecommerce merchants. Over 90 % of consumers say that they read online reviews before making a purchase and 63% note that their buying decisions are influenced by good product ratings and reviews. The reviews … Continue reading 5 Awesome Ways to Start Collecting Ecommerce Reviews
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady. Greg Gifford on January 31, 2017 It’s another month, so it’s time for another installment of Greg’s Soapbox. This time, we’re talking about reviews. Is it just me, or … Continue reading Let’s make 2017 the year of honest reviews!
Stephanie Heitman — January 18, 2017 Follow @stephheitman— January 18, 2017 Now that we’ve talked about how to monitor your online reputation, let’s talk about how to respond to reviews that you receive. Review responses are often a customer’s first impression of you as a business owner. You want potential customers viewing your review sites … Continue reading Reviews FAQs: How Do I Respond to Reviews?
