Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts by Ray Schultz , Columnist, August 30, 2022 The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldn’t be annoyed when … Continue reading Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts
Tag Archives: Reverse
Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
Finding the Perfect eCommerce Product Using Reverse Engineering
Nicole Blanckenberg — March 12, 2019 Follow @https://twitter.com/NicoleBlancken — March 12, 2019 Building a successful online business is about more than just finding a trending product. It’s about finding the perfect eCommerce product. Products that target the right audience, and are in line with your branding and your potential shoppers. One of the best ways … Continue reading Finding the Perfect eCommerce Product Using Reverse Engineering
4 Ways Reverse Logistics Can Improve Your Bottom Line
Sarah Brangan — February 7, 2019 — February 7, 2019 geralt / Pixabay The incredible growth of eCommerce has sent returns skyrocketing. Traditionally, only about 9% of merchandise was returned, but in terms of online orders, at least 30% of orders are returned to the merchant. This increase has put a strain on supply chain … Continue reading 4 Ways Reverse Logistics Can Improve Your Bottom Line
What CMOs Can Learn from Millennials through Reverse Mentoring
Bob Van Rossum — May 28, 2018 Follow @BobVR — May 28, 2018 Generation Y (also known as Millennials) can often be misunderstood when it comes to their roles in the workforce. Some think of this generation as innovative and influential, while others consider these young adults lazy and entitled. But before getting too caught … Continue reading What CMOs Can Learn from Millennials through Reverse Mentoring
It’s Time to Reverse Engineer Our Concept of “Thought Leadership”
Bob Apollo — March 20, 2017 Follow @bobapollo— March 20, 2017 Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude rehashing of already widely quoted statistics and crudely disguised product promotion. All-too-often, it does little or nothing to actually stimulate the reader … Continue reading It’s Time to Reverse Engineer Our Concept of “Thought Leadership”
How To Use Reverse Image Search
By Ann Smarty January 5th, 2016 I am obsessed with reverse image search concept. I got excited when I saw its slow and unconfident birth a few years ago and I still find the concept fascinating: The ability to track all instances of an image across the web opens up so many opportunities for creators, … Continue reading How To Use Reverse Image Search
User Behaviour Data: Increase Your Online Visibility With The Reverse SEO Technique
Fenja VilleumierNovember 4, 2015 If you love someone, set them free. If they come back they’re yours; if they don’t they never were, the saying goes. In other words, if you want sustainable and long-term results you have to bank on trust, mutual benefit and added value. You need to create an emotional bond in … Continue reading User Behaviour Data: Increase Your Online Visibility With The Reverse SEO Technique
When Leading Means Following: A Guide to Reverse Mentorship
Manish PatelAugust 23, 2015 What kind of imagery does the word “mentor” bring to your mind? You might be thinking of an older individual, someone with wisdom and experience etched on their face. A business revolutionary who takes junior-level employees under his or her wing to help strengthen the pioneers of tomorrow. That’s what I would think, … Continue reading When Leading Means Following: A Guide to Reverse Mentorship
Reverse Engineering Through Data To Find New Markets
Laurie Sullivan @lauriesullivan, (March 15, 2015) Big data reverse engineering provides an interesting concept for companies looking to confirm the demographics coming to a Web site. Sometimes we find that the 20-somethings a brand thought frequented their Web site are really grandparents, said Christine Bensen, SVP Media Strategy, iCrossing, at the MediaPost OMMA @SXSW conference Saturday. It … Continue reading Reverse Engineering Through Data To Find New Markets
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