Tag Archives: Rethink

Get Your Mindset Right: Why Digital Advertising Needs To Rethink Contextual Targeting

Jason KirkAugust 16, 2015 For a long time now, there has been talk about TV dollars moving to digital, especially digital video. YouTube’s growth in its first 10 years has been monumental, and with the more recent addition of online giants such as Facebook and Twitter to the digital video landscape, we are seeing a … Continue reading Get Your Mindset Right: Why Digital Advertising Needs To Rethink Contextual Targeting →

Google’s Mobile-Friendly Update Forces SEO Re-Think

SEO Audit

Mark PrestonMay 20, 2015 A few months ago Google issued a warning that it would be updating its algorithms on the 21st of April in order to make sure mobile users had a better internet experience. This might sound like business as usual, given the Panda and Penguin updates of last year, but when Google … Continue reading Google’s Mobile-Friendly Update Forces SEO Re-Think →

It’s Time To Re-Think Video Marketing

Video Marketing

Rosalind HenshellMay 14, 2015 We’ve spent a lot of time recently talking about online videos and how great they are. The truth is though, that unless you are using video correctly it will add no value whatsoever to your business. With all the talk of how valuable videos are, many businesses seem keen to jump … Continue reading It’s Time To Re-Think Video Marketing →

9 Recruitment Practices To Rethink Right Away

Career Development

Jona JoneApril 1, 2015 Looking for the best man for the job is never easy. It’s true what they say that hiring is like finding needles in the haystack. Recruitment is never a game of heads or tails; it requires rigorous assessment and some crucial trusting of gut. And this year, employers will have to … Continue reading 9 Recruitment Practices To Rethink Right Away →

Four Great Ways to Rethink Mobile Marketing for Small Business

Marketing Guide

In the battle for brand supremacy, awareness is crucial. It is because of this that so many big businesses take great pains to make sure their branding is present everywhere their consumers might be. Head to the supermarket, the bus stop, the big game, the local pub, or the television and you’re bound to see … Continue reading Four Great Ways to Rethink Mobile Marketing for Small Business →

It’s Time to Rethink B2B Sales

B2B, Customer Relationship Managemnet

How difficult is B2B selling today? Ask any sales professional and be prepared to settle in for a conversation that will take you on a journey that starts with how customers don’t have time to see them and that price enters into every conversation, and ends with how the organizations they work for demand more … Continue reading It’s Time to Rethink B2B Sales →