Kevin George — July 9, 2019 Follow @imkevin_monk — July 9, 2019 Churn rate is REAL! And it is a pressing issue for every business that is trying to thrive in the bottleneck competition. More often than not, you acquire customers and drive business by making them buy from you. But wouldn’t it be more … Continue reading How Retention Email Marketing Can Reduce Churn Rate
Martin Frascaroli — June 28, 2019 Follow @aivo_en — June 28, 2019 Artificial Intelligence has become a strong ally for sales organizations with high volumes of opportunities and lead generation, mainly, because it provides fast and accurate support when performing for different sales stages. In fact, as stated by a Gartner report, implementing AI in … Continue reading How Can Chatbots Help Increase Online Sales and Customer Retention?
Sam Makad — June 21, 2019 — June 21, 2019 If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one. It will surely get your brain and bank account working overtime. Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% … Continue reading 6 Customer Retention Strategies That are Here to Stay
Here’s how retailers should map their audience strategy for new-versus-returning customers to search. Steve Costanza on April 19, 2019 Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance marketing team realizes it can’t keep paying heightening costs to acquire the same levels of … Continue reading New customer acquisition vs. retention: 7 best practices for search
Michael Burdick — April 12, 2019 Follow @paro_io — April 12, 2019 When any relationship is on the rocks, one of the worst possible solutions is resorting to paranoid attempts to exert control. Despite the obvious flaws of this approach, many managers end up making matters worse by showing employees a lack of trust. Nowhere … Continue reading Trust is the Key to Employee Retention — Here’s How to Build It
Derek Gleason — February 27, 2019 — February 27, 2019 You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment? Marketing had the highest turnover rate (17%) of any profession in 2018. It isn’t the only cause of knowledge loss. Retirements, promotions, … Continue reading Knowledge Retention: How to Protect Your Competitive Advantage
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees. Robin Kurzer on February 5, 2019 Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of … Continue reading Digital agencies are hiring, focusing on retention in 2019
Stephanie Hurd — January 31, 2019 — January 31, 2019 It’s happened to all of us – your computer crashes just before you save the report you’ve been finishing all afternoon or the printer jams while you’re printing that big proposal. Anger, frustration, helplessness, and a touch of nausea are the result. These are the … Continue reading Is the Old Technology in Your Business Impacting Employee Retention?
Ibrahim Kareem — January 17, 2019 Follow @IbrahimOKareem — January 17, 2019 Over the last decade or so, the engagement and retention of employees have been an area of focus for a majority of businesses around the world. Many organisations are actively working on developing strategies to help them get the most of their employees. … Continue reading Employee Retention and Engagement: A Quick Guide for Employers
Rick Goodman — November 16, 2018 Follow @DrRickGoodman — November 16, 2018 StartupStockPhotos / Pixabay The most important investment leaders can make is the investment in their team members. Invest wisely and you’ll reap some major dividends, including a coherent, energized, and productive team. Invest poorly, however, and you could have some problems on your … Continue reading How to Avoid the Biggest Employee Retention Errors
