Irisini Davis — July 10, 2017 — July 10, 2017 Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more … Continue reading 5 Ways Retail Advertisers Can Combat 2017’s Big Challenges
Melissa Burns — July 7, 2017 Follow @Melissa_Burns — July 7, 2017 ar130405 / Pixabay Even if your business is a physical retail store, you still need to pay careful attention to an SEO guide. Digital marketing is vital for any business, as about 81% of all shoppers research products online before buying. With over … Continue reading How to Make Your Shop Known: Step-by-Step SEO Guide for a Physical Retail Business
Mike Covert — July 5, 2017 — July 5, 2017 We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much digital is a part of our life? We feel it’s a combination of all three. … Continue reading Blending Physical and Digital to Enhance Brick-and-Mortar Retail
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites. Adri Nowell on June 26, 2017 Reaching the modern-day customer is tough. With online shopping, customers have access to an unlimited number … Continue reading Four ways brands can boost retail channel sales through content
Kaitlyn Hammond — June 26, 2017 — June 26, 2017 If you believe that you have something truly unique and beneficial to offer your clients, but you simply can’t seem to get anyone to walk through your store’s doors, you are not alone. Many small business owners complain that their brick-and-mortar location stands empty, and … Continue reading How to Make your Retail Store Stand Out From the Masses
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive. James Green on June 12, 2017 Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots … Continue reading Brands are facing a whole new world of retail realities
inMarket loyalty report suggests which retailers will be the next ones to go. Greg Sterling on June 7, 2017 As marketers are discovering, mobile location data can be used for many purposes. Among them, according to inMarket, is predicting retail store closures. The company’s SDK (software development kit) is integrated into 700 apps, and … Continue reading Location data predictive of retail store closures
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Christi Olson on May 25, 2017 In the retail space today, it’s no longer business as usual. Retail is … Continue reading The consumer decision journey in the increasingly complex search retail marketplace
As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top. Allan Haims on May 5, 2017 The stories about major brick-and-mortar retailers closing physical locations in favor of online-only models are piling on, garnering attention with hyperbolic doom-and-gloom … Continue reading The other side of brick-and-mortar retail: Survival of the fittest
