Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results by Laurie Sullivan @lauriesullivan, June 15, 2023 NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in … Continue reading Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results
Microsoft Store Ads Will Serve In Bing Search Results by Laurie Sullivan @lauriesullivan, June 9, 2023 Microsoft Store Ads will now appear in Bing search results and will soon become available to all advertisers worldwide. The plan is to expand the service to 150 new regions. The company announced Microsoft Store Ads, a product designed … Continue reading Microsoft Store Ads Will Serve In Bing Search Results
Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section by Ray Schultz , June 2, 2023 Google is adding a feature to streamline the search process for Gmail users on Android and iOS. The most relevant search results will now appear at the top of the list in a dedicated section. … Continue reading Gmail Mobile Users Can Now See Top Search Results In A Dedicated Section
Google Bard Now Can Use Device’s Precise Location For Local Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2023 Google Bard’s recent updates now can use a device’s “precise” location to serve up more relevant local results to questions through location settings. Granting Bard access to a device’s exact location will give the user … Continue reading Google Bard Now Can Use Device’s Precise Location For Local Results
Floor & Decor On How Contractors, Installers Create Strong Campaign Results by Laurie Sullivan @lauriesullivan, May 12, 2023 Floor & Decor wanted to raise awareness of its growing business, but research showed the real decision maker is often not the homeowner, but rather flooring professionals like contractors and installers, as well as those wanting to … Continue reading Floor & Decor On How Contractors, Installers Create Strong Campaign Results
Why CTV is an important part of any search strategy. MNTN on April 12, 2023 The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable … Continue reading Connected TV’s results transcend the TV screen by MNTN
Meta’s revenue shrank for the first time in its history Nathan Ingraham Facebook parent company Meta has just reported its earnings for the second quarter of 2022, and it was another quarter of shrinking profits. Total revenue of $28.8 billion was only down one percent compared to Q2 one year ago, but net income … Continue reading Instagram is putting ads in search results
By Brennan Nevada Johnson February 16, 2023 My business is 100% Black-owned and I’m the founder and CEO. I run a small corporation where I provide PR and media relations to tech companies and startups. Prior to leading my own venture, I freelanced and consulted full time on the side of corporate jobs … Continue reading I’m a Black CEO and these are my top tactics to stay focused and deliver results
By Eric Ripert December 22, 2022 My greatest mistake was leading from anger. When I was a young chef at Le Bernardin in 1992, hired to run the kitchen by brother-and-sister owners Gilbert and Maguy Le Coze, I had a really bad temper. It was my first chef position, and I was acting up … Continue reading Eric Ripert: I learned the hard way that you don’t get better results if your team is scared
Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
