Business.comMarch 5, 2015 What do Google, LinkedIn and Zynga have in common? Yes, they’re all massive players in Silicon Valley, but these juggernauts also all use one management method that helps set and communicate goals with ease: OKRs, Objectives and Key Results. This secret sauce is the driving force that moves teams together in the … Continue reading Be Like Google: Utilizing OKR Software to Get Results
Navneet KaushalMarch 5, 2015 Learn how Google My Business” impact local search results While having a website is helpful to promote a local business, it may not be enough to get higher return in Google’s local listings. In 2014, Google introduced a new local product “Google My Business”, which succeeded the Google Places also. For … Continue reading How to Gain Local Results With Google My Business?
Jeff CoveneyMarch 2, 2015 Keeping people out of your campaigns is just as important as putting people in. When we think of targeted lists, we tend to think about who the campaign is targeting. For example, a mailing might drop to: Leads with C-level titlesLeads located in the US eastern regionLeads in the finance industry … Continue reading Improve Marketing Results with Global Suppression Lists
Brent PohlmanFebruary 28, 2015 People ask me why I write a marketing blog. I tell them because it is who I am and where I want to focus. If there was no pay off in blogging, I simply would not do it. My Background Every day, I am driven to make a difference. I have … Continue reading Blogging For Results
Kimbe MacMasterFebruary 26, 2015 You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either. This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to … Continue reading How to Use Video to Drive Phenomenally Better Content Marketing Results
Christina BockischFebruary 20, 2015 It’s no secret that a well-written blog can have a significant impact on your business’ growth. While most of your website will remain static, a blog is a growing vehicle that allows you to educate your customer. Blogging helps develop you as a thought leader, attracts traffic, and helps you engage … Continue reading #1 Reason You’re Not Getting Results from Blogging
Miranda PaquetFebruary 4, 2015 Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing, but you really don’t have the time to get into the nitty gritty details. … Continue reading How To Interpret Your Email Marketing Results (Without Spending All Day Doing It)
Jane IntrieriJanuary 24, 2015 We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve … Continue reading Top 5 Display Advertising Challenges With Tips on How to Improve Results
Brian HonigmanJanuary 20, 2015 Online video has been exploding in popularity for the past decade (in fact, 79 percent of all the traffic online is related to video) and there is one name that has always been synonymous with online video – YouTube. While YouTube is still a major traffic destination, there is a relatively … Continue reading Facebook Video vs. YouTube: Maximizing Results in the Evolving Video Landscape
by Erik Sass, January 17, 2015 While “social search” — meaning the practice of surfacing content from your social media contacts in search results — may or may not be consigned to the great digital trash can of history, there are clearly still a lot of places where search and social media overlap, at least … Continue reading Google Search Results Now Show Social Profiles For Brands
