News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News by Melynda Fuller , April 30, 2018 After some muddled testimony, during which Mark Zuckerburg insisted Facebook is a tech company not a publisher, Facebook’s stock soared — despite some calls to delete the app. In addition to a major user-data scandal, the … Continue reading News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News
Tag Archives: Responsibility
3 Examples of How – And Why – Social Responsibility Marketing Works
Tabitha Jean Naylor — February 15, 2018 Follow @TabithaNaylor — February 15, 2018 Why does your business exist? If your answer is to sell products and services, sorry, but you’ve failed this one-question exam. Of course you get into business to make money and be successful, but if that’s your only goal, your audience will … Continue reading 3 Examples of How – And Why – Social Responsibility Marketing Works
Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
Six Tips for a Millennial-Friendly CSR (Corporate Social Responsibility) Campaign
Dorothy Crenshaw — November 16, 2017 — November 16, 2017 ractapopulous / Pixabay In 2017, Americans opened our wallets to help victims of hurricanes, fires, and other disasters and to support our most heartfelt causes. And we’re probably not finished. This year’s #givingTuesday on November 28 will likely surpass 2016’s record-breaking haul of $ 168 … Continue reading Six Tips for a Millennial-Friendly CSR (Corporate Social Responsibility) Campaign
Develop Leadership Capability by Taking Responsibility
Personal Branding Blog — October 12, 2017 — October 12, 2017 Pixabay Have you ever been in meetings where someone backs away by essentially saying ‘that’s not my job’ although it is? Taking responsibility for areas related to your job is essential for maintaining credibility. At the very least, offer to make an introduction to … Continue reading Develop Leadership Capability by Taking Responsibility
Measuring Corporate Responsibility
Kristen Carlson — June 1, 2017 Follow @Kcarlson14— June 1, 2017 Nearly every business unit has transformed to become data-driven. Doing so makes it easier to measure progress and success, but it can be challenging to turn historically quantitative results into quantifiable metrics. We’ve reviewed how the Sustainability industry has made this transition and created … Continue reading Measuring Corporate Responsibility
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. Ted Ives on March 27, 2017 In part 1 of this series, we showed how SEM … Continue reading SEM account management: Part 3 — How to get more responsibility
How Corporate Social Responsibility Can Help Your Business
Kaitlyn Hammond — March 9, 2017 — March 9, 2017 Corporate social responsibility (CSR) is a strategy many small and mid-size business owners should embrace for two reasons: to help society and to help their own image. There are many causes you can choose to support, such as saving the rainforest, helping refugees, or contributing … Continue reading How Corporate Social Responsibility Can Help Your Business
The Authenticity of Corporate Social Responsibility
by Kristen Carlson Follow @Kcarlson14October 14, 2016 Not every positive impact program is created equal. The truth is that some programs have higher levels of engagement, resonate with stakeholders more and have a bigger impact. The most important success factors are trust and authenticity. According to new research, employees generally view CSR programs in two … Continue reading The Authenticity of Corporate Social Responsibility
The Painful Responsibility of Staff Failure
by Liz KislikSeptember 13, 2016 I just got a call from a senior leader: A community outreach staffer was causing his management team some consternation. When he was hired 18 months ago, he’d approached every job with zest, volunteered for extra responsibilities, and was considered a standout contributor. But he no longer seemed as engaged, … Continue reading The Painful Responsibility of Staff Failure
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