Tag Archives: Responsibility

4 Ways to Support a Corporate Responsibility Strategy on a Shoestring Budget

Jerome Tennille December 6, 2020 We’re wrapping up 2020 and on the cusp of 2021. Many companies are still navigating the COVID-19 pandemic. Looking back over the past year it’s eye-opening to see how companies have adjusted. And yes, the word “adjusted” is being used loosely. What I mean is that some companies prospered, others … Continue reading 4 Ways to Support a Corporate Responsibility Strategy on a Shoestring Budget

Don’t block the news: Tips to balance brand safety and corporate responsibility

Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites, particularly in times of crisis. Kristoffer Belau on April 21, 2020 “Don’t block the news.” This is the Interactive Advertising Bureau’s (IAB) passionate appeal to advertisers during the COVID-19 crisis. As the … Continue reading Don’t block the news: Tips to balance brand safety and corporate responsibility

How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness 

Ryan Ayers — November 17, 2019 Follow @TheBizTechGuru In recent years, corporations have taken an increased interest in how their business activities affect society. Due to a range of influences, more organizations are practicing corporate social responsibility (CSR) – and boosting their bottom lines in the process. Some easy-to-recognize examples would be when major corporations … Continue reading How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness 

Scrum and the Power of Diffusion of Responsibility

Alex Kudinov — September 19, 2019 Follow @AlexKudinovPST — September 19, 2019 rawpixel / Pixabay On March 13, 1946, 28-year-old Kitty Genovese was stabbed to death in Queens, NYC, across from the apartment building where she lived. Later that year The New York Times published an article claiming there were 38 witnesses to the murder … Continue reading Scrum and the Power of Diffusion of Responsibility

​​How Corporate Social Responsibility Is Changing the Way We Help the World

J. Frank Sigerson — August 7, 2018 — August 7, 2018 Corporate social responsibility (CSR) may not solve all the world’s problems—but it can give just the right push toward making this world a better place to live in. This is because most CSRs have a powerful reach and influence. After all, these projects are … Continue reading ​​How Corporate Social Responsibility Is Changing the Way We Help the World

News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News

News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News by Melynda Fuller , April 30, 2018 After some muddled testimony, during which Mark Zuckerburg insisted Facebook is a tech company not a publisher, Facebook’s stock soared — despite some calls to delete the app. In addition to a major user-data scandal, the … Continue reading News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News

3 Examples of How – And Why – Social Responsibility Marketing Works

Tabitha Jean Naylor — February 15, 2018 Follow @TabithaNaylor — February 15, 2018 Why does your business exist? If your answer is to sell products and services, sorry, but you’ve failed this one-question exam. Of course you get into business to make money and be successful, but if that’s your only goal, your audience will … Continue reading 3 Examples of How – And Why – Social Responsibility Marketing Works

Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?

Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?