Mark Miller — September 28, 2017 Follow @MMtwopointfive — September 28, 2017 Imagine this scenario that as a marketing talent agency we see happens with some frequency among marketing professionals who are poised to make a big career move. After a lengthy recruitment and interview process, you’ve been offered a great new marketing job that … Continue reading The Best Way to Respond if You’re Given a Counteroffer in Marketing
John Doyle — August 14, 2017 Follow @Doyle_McDonald — August 14, 2017 geralt / Pixabay Since 2011, there have been 10,000 Baby Boomers retiring daily, according to studies from the Pew Research Center. Only 40% of this generation are left in the workforce, while Millennials are on target to become the largest generation the U.S. … Continue reading How HR Should Respond to Retiring Baby Boomer Executives
Natalie Brownell — April 8, 2017 — April 8, 2017 Did you know that people are two times more likely to share a negative interaction than a positive one? In the age of smartphones and social media, people are quick to tweet about your business when things go wrong. Luckily, a negative tweet doesn’t have … Continue reading How to Respond to Negative Feedback on Twitter
Stephanie Heitman — January 18, 2017 Follow @stephheitman— January 18, 2017 Now that we’ve talked about how to monitor your online reputation, let’s talk about how to respond to reviews that you receive. Review responses are often a customer’s first impression of you as a business owner. You want potential customers viewing your review sites … Continue reading Reviews FAQs: How Do I Respond to Reviews?
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message. Tim Peterson on September 15, 2016 rvlsoft / Shutterstock.com Twitter is playing catch-up with Facebook once again when it comes to becoming brands’ favored social platform for customer service. Businesses’ Twitter profiles can now display … Continue reading Twitter now lets brands say when they’re available to respond to tweets
by Kim Niemi May 18, 2016 Follow @KimNiemiDMGMay 18, 2016 With the many channels consumers have to provide feedback to your business – from online review sites to social media pages – knowing where to focus your attention can be overwhelming. Luckily there are plenty of killer social monitoring solutions so businesses can easily automate … Continue reading 3 Types of Consumer Feedback You Should Not Ignore (And How to Respond to Them)
Christine SkiffingtonSeptember 3, 2015 One of the greatest advantages of social media is the ability to create a community and casually interact with customers. Not only does this build trust, it also humanizes companies by showcasing a personality and placing a “face” behind the brand. Taking time to setup a strategy for how the business … Continue reading How to Respond to Customers on Social Media
Jean DionAugust 31, 2015 Earlier this month, Google’s local search went through a subtle shift. Instead of showing searchers six local options in response to a search, engineers shrunk that result down to three options. Sounds minor, doesn’t it? But trust me: It’s anything but. Think about it. Where you once had six opportunities to … Continue reading 3 Ways to Respond to Google’s Local Search Result Shrinkdown
Rick GoodmanJune 27, 2015 Change is one of the few certainties in the business world—or, just generally, in life. The question that successful people ask isn’t whether or not things will change. The million dollar question is: When change happens, how will I respond to it? You see, good leaders are able to weather change—to … Continue reading How Do You Respond to Change?
Mickie E KennedyJune 24, 2015 According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention. Despite so much at stake, many small-to-medium-sized businesses … Continue reading 17 Experts Respond to Your Email Marketing 9-1-1
